Want to know how to add Shopify Customers to Mailchimp? If yes, then here in this blog post we will discuss how to connect Shopify with MailChimp.

Owning a Shopify store is something very common these days. But to bring the best out of it is something which only some of us can do. Many times to stand out in the market we want to send emails or newsletters to our loyal Shopify customers. And for the same, we use email marketing software like MailChimp to send customized automated emails to prospects.

But generally, we get stuck in between, when comes to how to connect these two software. Then we spent days looking out for services that can connect both software with ease. This is actually a lot of work to do in such a hectic life.

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Here in this article, we will add Shopify customers to Mailchimp using an automation tool i.e Pabbly Connect.

Let’s dive into the Mailchimp Shopify integration process.

Step 1: Sign up to Pabbly Connect

Sign Up

Start the process of connecting Shopify with MailChimp by clicking on the “Sign Up Free” icon on the Pabbly Connect dashboard. Next, either manually fill-up all the details or sign up using Gmail credentials.

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Step 2: Access Pabbly Connect

Select Connect

Next, to proceed with Shopify and MailChimp integration, click on the “Access Now” button of Connect.

Step 3: WorkFlow for Shopify – MailChimp Integration

(a) Start with a New Workflow

Create New Workflow

Start the process of creating a Shopify – MailChimp workflow for online business automation by clicking the “Create New Workflow” button.

(b) Name the Workflow

Name the Workflow

Further, add the name of workflow which in our case is “Shopify to Mailchimp”. Nevertheless, you can name the workflow according to your needs.

Step 4: Setting Trigger for Shopify – MailChimp Integration

Next, after creating a workflow, you have to choose the integration app to connect your Shopify store to Mailchimp. Using Pabbly Connect one can integrate or connect unlimited apps, tap here to get your access to unlimited workflows.

(a) Select Application you Want to Integrate

Select Shopify

The following step is to select “Shopify” from the dropdown, then choose the “New Customer” option to append every customer data from the software into Mailchimp.

(b) Copy the Webhook URL

Copy the Webhook URL

The next step is to copy the webhook URL which is appearing on the dashboard.

Step 5: Connecting Shopify to Pabbly Connect

To collect customer’s data from Shopify, you gotta paste the copied Webhook URL in the software. For that, you have to log in to your Shopify account.

(a) Go to Shopify Settings

Go to Settings

After login into the Shopify account, go to the “Settings” section on the bottom of the dashboard.

(b) Click on Notifications

Click on Notifications

Next, when you click on “Settings”, it will open up a tab with a different option. Just click on the “Notifications” option to paste the Webhook URL.

(c) Move to Webhook Option

Move to Webhook Option

Below in the “Notification” tab, you will see the Webhook option, just click on the “Create Webhook” button.

(d) Paste the Webhook URL

Paste the Webhook URL

As soon as you click on the “Create Webhook” option, it will open up the window with a certain option. In “Event”, choose “Customer Creation” from the dropdown, the “Format” would be JSON. Simply paste the copied URL in the “URL” column. Lastly, click on “Save Webhook” to save the setting.

(e) Create Account from Customer End

Create Account from Customer End

Now, to test the whole integration we will fill out the form of creating an account from the customer end. Just fill all the details and hit the “Create” button. Make sure to hit the “Capture Webhook Response” button in the Pabbly Connect dashboard.

(f) Check Response in Shopify Backend

Check Response in Shopify Backend

Further, when you check the admin end of the store, you will see the entry will appear there.

Step 6: Test the Response in Pabbly Connect Dashboard

Test the Response

As soon as you click on the “Save” option in the Shopify account, the entry will appear on the “Pabbly Connect” dashboard. Further, click on the “Save” option.

Step 7: Setting Action for Shopify – MailChimp Integration

To make this Shopify Mailchimp integration work, you have to choose the action for your trigger.

(a) Select Application you Want to Integrate

Select MailChimp

Click on the “+” icon to add an action for your trigger. In our case, it is “Mailchimp”. Then, select the “Add New Member” option.

(b) Click the Connect Button

Click the Connect Button

After making all the necessary changes, click on the “Connected with MailChimp” button. Further, it will open the authorization window, for which you have to log in to your MailChimp account.

Step 8: Connecting MailChimp to Pabbly Connect

To connect Shopify to MailChimp, you need to paste the “Bearer Token” for which you have to log in to your MailChimp account.

(a) Click on Account

Click on Account

After login, click on the “Account” on the uppermost section of the dashboard.

(b) Move to Extras

Move to Extras

When you click on “Account” it will open up the new window. There you will see the “Extras” option, simply click on it. Then, click on the “API Keys” option.

(c) Create a Key

Create a Key

As soon as you will click on the “Create a Key” button, it will generate the key. Just copy it.

Step 9: Paste API Key in Pabbly Connect Dashboard

Head back to the Pabbly Connect dashboard to paste the API key.

(a) Fill API Key

Fill API Key

So, just paste API Key in the bearer token option, and in the “Data Center” column, mention MailChimp id which appears in the starting of your MailChimp URL. After ensuring all this, click the “Save” button.

(b) Map Field Data

Map Field Data

Next, map the required field from drop-down such as for the email field, select the email option, and for the name field select the name option.

(c) Save and Send Test Request

Save and Send Test Request

Subsequently, after filling all the details, save the setting and then “Send Test Request” to test the Shopify MailChimp integration.

Step 10: Check Response in MailChimp Dashboard

Check Response in MailChimp Dashboard

Lastly, when you check the Audience section in MailChimp, your entry will automatically appear there.

Now you know how to add Shopify customers to MailChimp. This is a one-time process, now all your manual work will be done by the online business automation tool i.e Pabbly Connect.

Conclusion –

That’s it! Here we provide in detail “how to add Shopify Customers to MailChimp” using the software. We understand how much overwhelming can be a process of connecting two software. This is a reason why people switching towards the best automation tools that can ease the whole work. And, believe us Pabbly Connect is one of the best Zapier alternatives available in the market that doesn’t empty your pockets. Even in its free trial, you get access to every feature.

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