Taking Right Steps At Right Time
It was mid-2011 when we finally built our first theme ‘Colorway’ & launched it on our own InkThemes WordPress Theme Store.
The charts showed the rapid success of the theme on wordpress.org within a period of 12 months. Thousands of websites started using Colorway & the number continued to jack up day by day.
One already feels motivated when he works hard on something and get a really good response. Further, it encourages to perform even better.
Feedbacks are so vital! That's what enabled us to understand the problems faced while using the theme. We got to know that people wanted to add forms to their website.
FormGet was at your service. We created a form-builder software that not only lets you create your own forms but also provides you with multiple templates for the same.
This way, a lot of website owners started using FormGet.
Besides, while promoting FormGet via email marketing, we realized the need for email marketing services.
Amazon SES seemed to be the best, secured and most pocket-friendly source to send emails. Despite this, no other service provided an option to connect with Amazon SES.
Hit the iron when it's hot.
We’ve got the Crux & all we needed to do was to create something that stands out in the field. Consequently, we developed a SaaS-based software- MailGet (Email marketing application) in 2014.
Now that the end number of people began using MailGet, they started asking to simplify the things for them as it is difficult to configure Amazon SES. Rather give them a direct option to send emails.
We devised MailGet Bolt with its own SMTP delivery engine in-built in 2016.
At this point, we were tossing around thousands of users and to handle their billing/plan details was one heck of a task.
Well, Pabbly Subscriptions was our saviour. We developed this software back in 2018 with the sole purpose of helping anyone around in order to meet their subscription & billing needs.
At this moment we realized the need of having a single brand name that makes it easier for users to us as one unit rather than multiple different products.
This calls for the need for Rebranding. Create an umbrella to submerge all our products under a single name!