Tired of manually creating the subscriber in Sendlane whenever there is a new customer entry on Shopify?

How to Create Sendlane Subscriber from New Shopify Customer

In this article, I’m going to tell you, how to integrate Shopify with Sendlane and automate the tasks within a few minutes. You must be aware that there is no native integration between these tools. So, we’ll be using a third software in between i.e. Pabbly Connect to perform this automation.

Basically, Pabbly Connect is an integration software that helps you share data among multiple applications in real-time for automation.

Moreover, setting up the workflow would be a one-time setup & after that, the created workflow will take care of the rest. Also, you don’t have to be a developer for using this tool, even a non-techy person can use Pabbly Connect efficiently.

Why Choose This Method Of Integration?

In contrast with other integration services-

  • Pabbly Connect does not charge you for its in-built apps like filters, Iterator, Router, Data transformer and more
  • Create “Unlimited Workflows” and smoothly define multiple tasks for each action
  • As compared to other services which offer 750 tasks at $24.99, Pabbly Connect offers 50000 tasks in the starter plan of $29 itself
  • Unlike Zapier, there’s no restriction on features. Get access to advanced features even in the basic plan
  • Try before you buy! Before spending your money, you can actually signup & try out the working of Pabbly Connect for FREE

Sign Up To Pabbly Connect  

But, before jumping straight onto the procedure first, let’s learn a little bit about the services. Shopify is an eCommerce platform that enables you to create online shops and sell goods online. Whereas, Sendlane is an email marketing tool to generate more revenue and increase customer retention.

Consequently, once you’re done setting up this workflow your customers will get listed onto your email marketing software automatically i.e, Sendlane whenever there is a new customer entry on Shopify.

Additionally, below is a video tutorial for this particular integration. So, have a look at it by yourself –

Besides, we have also embedded the template for this integration to help you get started instantly. You can click on the image below to get started. Additionally, visit Marketplace & look for more integrations & apps.

Create Sendlane Subscriber from New Shopify Customer

So, buckle up as we’re going to discover the Shopify and Sendlane integration.

How to Create Sendlane Subscriber from New Shopify Customer (step by step)

Step 1: Sign up to Pabbly Connect

Sign Up

Begin the procedure of connecting Shopify with Sendlane by visiting the Pabbly Connect website. Then, hit the ‘Sign-Up Free‘ button available. You can use your existing Google credentials or manually fill in the registration form to signup.

Try Pabbly Connect for FREE

Step 2: Access Pabbly Connect

Select Connect

After that, click the ‘Access Now’ button of the software ‘Connect’ amongst the Pabbly applications.

Step 3: Workflow for Shopify with Sendlane Integration

(a) Start with a New Workflow

Create New Workflow

Further, start with creating a workflow to add subscribers on Sendlane for every new Shopify subscriber & to do this push the ‘Create Workflow’ button first.

(b) Name the Workflow


Now, name the workflow as per the integration or use-case (for instance: Shopify to Sendlane etc). Finally, click on the ‘Create’ button available.

Step 4: Setting Trigger for Shopify to Sendlane Integration

To automatically add Sendlane subscriber for the newly added Shopify customer, you’ll need to set-up a trigger on the new Shopify customer and its respective action to add a subscriber on Sendlane using Pabbly Connect.

(a) Select Application you want to integrate


When you click on the create, a page carrying the trigger window will open up.

Pick the ‘Shopify’ app from the ‘Choose App’ drop-down choices.

(b) Select Method & Connect with Shopify


Select the event as ‘New Customer’ & then copy the given webhook URL.

Step 5: Connecting Shopify to Pabbly Connect

To connect Shopify with Pabbly connect, you’ll need to login into your Shopify account & paste the copied webhook URL after creating a webhook.

(a) Go to Your Shopify Settings


After successfully signing into your Shopify account, hit the ‘Settings’ option available at the bottom left corner in the vertical menu.

(b) Select Notification Option

Go To Notification

A page will open up carrying all the Shopify settings, select the notification option to auto-create subscribers from your Shopify store customers.

(c) Click the Create Webhook Button

Create Webhook Shopify

On the next page, you’ll see many notification options. So, head directly to the bottom of the page on the ‘Webhooks’ section and hit the ‘Create Webhook’ button.

(d) Add Webhook Details


A window asking for webhook details will pop-open.

Firstly, select the event field value as ‘Customer creation’. Secondly, make sure the format here is ‘JSON’. After that, paste the copied trigger URL in the URL field.

Finally, push the ‘Save webhook’ button available at the bottom right corner of the pop-up window.

Step 6: Test the Response in Pabbly Connect Dashboard

As we can see, we are done setting up the trigger for Shopify and Sendlane integration. So, let’s test the Shopify trigger by signing up for a test customer.

(a) Capture Webhook Response


To test the set trigger first, remember to hit the ‘Capture Webhook Response’ button on your Pabbly Connect Shopify trigger window.

(b) Open Your Shopify Store


Now, go back to your Shopify dashboard & click on the eye icon to visit your online store. Next, make a test registration on the online store.

(c) Create a Test Subscriber


Fill in the required information to make a test customer and complete the registration by pushing the ‘Create’ button at last.

(d) Check & Save Trigger Response


After the Shopify registration is completed successfully, the Pabbly Connect trigger response will start displaying the test data for the current sign-up.

Remember to save the trigger response as it will be used further.

Step 7: Setting Action for Shopify to Sendlane Integration

Now, as we have gathered all the necessary information to create a subscriber on Sendlane from Shopify response. We can now proceed to feed this data to perform the Sendlane action. After that, a new Sendlane subscriber will be created automatically for every new Shopify customer.

(a) Select Application you want to Integrate


Hit the plus button next to your Shopify trigger.

Select the app to integrate here as ‘Sendlane’.

(b) Select Event & Connect with Sendlane


Next, select the method as ‘Create Subscriber’.

Lastly, push the ‘Connect with Sendlane’ button.

Step 8: Connecting Sendlane to Pabbly Connect

Ou next step is to connect Sendlane with Pabbly Connect. For this, you need to paste the API Key and API Hash Key from your Sendlane account. So, log in to your Sendlane account.

(a) Go to Sendlane Settings


After logging into your Sendlane account, click on the gear icon i.e. settings. Then, click on the API option from the menu that opens-up next.

(b) Copy the API & Hash Key


Now, copy the API as well as the API Hash key from your Sendlane account.

(c) Paste the API Keys


In the window that slides-in from the right side on Pabbly Connect window, paste the copied API keys and click on the ‘Save’ button. Lastly, authorize your Sendlane account to connect with Pabbly Connect by allowing the system requirements.

(d) Map Fields


Further, select the list and map the email address and all the other required fields.

To map a value, click on the menu button (three horizontal lines) next to a particular field.

After that, select the value from the response that you want to map with that respective field.

(e) Send Test Request


Further, click on the ‘Save & Send Test Request’ button to send a request for creating a subscriber on Sendlane.

(f) Check & Save Response


Certainly, you can check the APIs response in the action window. And, if there has been some error while sending the data then the window will start showing you the error.

Finally, hit ‘Save’ to save the action API’s response.

Step 9: Check Response in Sendlane Dashboard


Also, you can check the subscriber’s entry on your connected Sendlane account.

Conclusion –

To sum up, this was all about ‘How to create Sendlane subscriber from new Shopify customer’. Consequently, after completing the step by step procedure, you will end up auto-creating Sendlane subscriber from the newly added Shopify customer.

Meanwhile, you can opt Pabbly Connect for FREE with all its premium features.

Also, comment below your queries and suggestions.

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