Watch Step By Step Video Tutorial Below
1. Accessing Pabbly Connect for Integration
To start integrating Facebook Lead Ads with System.io, first, access Pabbly Connect by visiting paby.com. This platform allows you to automate workflows seamlessly.
Once on the website, sign in to your account. If you’re new, you can sign up for free and get 100 tasks monthly. After signing in, navigate to the Pabbly Connect dashboard to create your workflow.
2. Creating a New Workflow in Pabbly Connect
After accessing your dashboard, click on the ‘Create Workflow’ button to set up automation. Name your workflow something descriptive, like ‘Turn Facebook Leads into Customers’. This is where Pabbly Connect will manage the integration.
- Choose a relevant folder for your workflow.
- Click ‘Create’ to finalize the workflow setup.
Once created, you will see a trigger application box. Here, select Facebook Lead Ads as your trigger application, which activates the workflow when a new lead is captured.
3. Connecting Facebook Lead Ads to Pabbly Connect
In this step, select the trigger event as ‘New Lead Instant’ in Pabbly Connect. This ensures that every new lead from Facebook will trigger the workflow.
Next, connect your Facebook account to Pabbly Connect. If you already have a connection, you can save it; otherwise, click ‘Add New Connection’, log in to your Facebook account, and authorize the connection.
- Select your Facebook page where the lead ads are running.
- Choose the lead form associated with your ads.
After setting up the connection, test it by submitting a lead through the Facebook Lead Ads testing tool. This will confirm that Pabbly Connect is receiving data correctly.
4. Adding System.io as the Action Application
Once the Facebook trigger is set, the next step is to add System.io as the action application in Pabbly Connect. Select ‘Create Contact’ as your action event.
To connect System.io, you will need an API key. Navigate to your System.io profile settings, locate the API key, and paste it into Pabbly Connect. This step is crucial for ensuring data flows smoothly from Facebook to System.io.
- Map the email address, first name, and last name from the Facebook lead data.
- Ensure that all required fields in System.io are filled correctly.
After mapping the fields, save your action step and test the connection to see if the lead is successfully created in System.io.
5. Testing and Verifying the Integration
With your workflow complete, it’s time to test the entire integration. Use the Facebook Lead Ads testing tool to submit a new lead, triggering the workflow in Pabbly Connect.
Check System.io to verify that the lead has been added as a contact. Refresh your contacts page to see the new entry.
If everything works correctly, you will see the lead information populated in System.io, confirming that the integration is functioning as intended. This automation will now run continuously, capturing leads from Facebook into your CRM.
Conclusion
This tutorial demonstrated how to integrate Facebook Lead Ads with System.io using Pabbly Connect. By following these steps, you can automate lead capture effectively, enhancing your marketing efforts.



