Watch Step By Step Video Tutorial Below






1. Setting Up Pabbly Connect for Integration

To start automating your Facebook lead follow-ups using Pabbly Connect, first visit the Pabbly Connect website. You can access it by searching for www.pabbly.com/connect. If you’re a new user, sign up for free to receive 100 tasks every month, allowing you to test the integration.

Once signed up, you will have access to various features of Pabbly Connect. The platform enables seamless integration between Facebook and WhatsApp, making it easier to manage leads without needing extensive technical skills.


2. Creating a Facebook Lead for Testing

After setting up your Pabbly Connect account, the next step is to create a Facebook lead. This will help you test the integration. Use Meta’s lead ads testing tool to generate a new lead with the necessary details.

  • Enter a full name for the lead.
  • Provide an email address.
  • Add a dummy phone number for testing.

After entering these details, submit the form to create the lead. This action will trigger the integration setup in Pabbly Connect, allowing you to receive WhatsApp notifications based on the lead generated.


3. Connecting Facebook Lead Ads to Pabbly Connect

To connect Facebook Lead Ads to Pabbly Connect, you need to set up a trigger. Select “Facebook Lead Ads” as your trigger application, and then choose the event as “New Lead Instant”. Click on the “Connect” option and add a new connection.

Grant the necessary permissions by clicking the “Continue” button. You will then need to select your business page and the lead generation form associated with it. For example, if your page is named “Moon and Metal”, select it accordingly. After saving these settings, you can test the connection to ensure it captures lead responses effectively.


4. Connecting WhatsApp Cloud API to Pabbly Connect

Next, you need to set up a connection between WhatsApp Cloud API and Pabbly Connect. This step is crucial for sending WhatsApp messages to your leads. Click on the “Connect” option, then select “Add New Connection” for WhatsApp.

To complete this, you must provide the token, phone number ID, and WhatsApp Business Account ID. You can find detailed instructions on how to generate these credentials on the Pabbly forum page. Once you have copied your details, paste them into the respective fields in Pabbly Connect and click “Save”.


5. Sending WhatsApp Messages to New Leads

After successfully connecting WhatsApp Cloud API, you can now set up the message that will be sent to new leads. For the recipient phone number, use the mapped data from the previous step to ensure messages are sent dynamically to each new lead.

  • Compose your WhatsApp message, including a personalized greeting.
  • Use the lead’s name in the message to enhance engagement.

Once your message is ready, click on the “Save and Send Test Request” button to verify that the integration is working correctly. You should receive a WhatsApp message confirming the setup is complete. From now on, every new lead generated through your Facebook ads will receive an instant follow-up message via WhatsApp, all automated through Pabbly Connect.


Conclusion

By following this detailed tutorial, you can effectively automate your Facebook lead follow-ups using Pabbly Connect and WhatsApp. This integration not only saves time but also enhances your lead conversion rates significantly.