Watch Step By Step Video Tutorial Below
1. Accessing Pabbly Connect for Lead Automation
To start automating your lead management, you need to access Pabbly Connect. Open a new tab in your browser and search for pabbl.com/connect. This will take you to the landing page of Pabbly Connect.
Once there, click on the “Sign Up for Free” button in the top right corner. You can try Pabbly Connect for free, and if you find it beneficial, you can later choose a subscription plan. This is the first step in setting up your automation workflow.
2. Setting Up Your Workflow in Pabbly Connect
Now that you have accessed Pabbly Connect, you will be directed to the workflow builder. This is where all the magic happens. Click on the “Add Trigger” button to begin setting up your automation.
- Choose Google Ads as your trigger application.
- Select the event as “New Lead Form Entry”.
- Click on the “Connect” button to receive your webhook URL.
After copying the webhook URL, navigate to your Google Ads campaign and add a lead form. Here, you will collect necessary details like name, email, and phone number. Paste the webhook URL into the lead delivery section to ensure that leads are sent to Pabbly Connect.
3. Capturing Lead Details in Pabbly Connect
Once the lead form is set up, it’s time to test the connection. Click the “Send Test Data” button in Google Ads. This action sends test lead details to Pabbly Connect, which will capture the response.
Upon successful capture, you will see the lead details reflected in Pabbly Connect. This includes the company name, city, phone number, email, and name of the lead. This step confirms that your integration is working correctly.
4. Integrating Google Ads Leads with Zoho CRM
Now, to add these captured leads to your Zoho CRM, click on “Add New Action Step” in Pabbly Connect. Choose Zoho CRM as the application and select the event as “Create Contact”.
- If you have previously connected Zoho CRM, select the existing connection.
- If not, click on “Add a New Connection” and enter your Zoho domain.
After entering the domain, make sure your Zoho account is logged in. Accept all permissions requested by Pabbly Connect to ensure a smooth integration process.
5. Mapping Lead Details to Zoho CRM
To finalize the integration, you will need to map the lead details from Pabbly Connect to the appropriate fields in Zoho CRM. This is done by selecting the fields you want to populate with lead information.
For instance, you can map the first name, last name, email, phone number, city, and company name. Make sure to only map the string values. After mapping the details, click on the “Save and Send Test Request” button.
Once successful, you can refresh your Zoho CRM contact list to see the newly created contact. This confirms that your leads from Google Ads are now automatically added to Zoho CRM via Pabbly Connect.
Conclusion
In this tutorial, we demonstrated how to automate the integration of Google Ads with Zoho CRM using Pabbly Connect. This process allows you to manage leads efficiently without manual intervention, saving you time and ensuring no leads are missed.



