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Step-by-Step: Connect Google Ads to Salesforce CRM in Seconds

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Salesforce Integration

To start integrating Google Ads with Salesforce CRM, you first need to access Pabbly Connect. This platform allows you to automate workflows without coding. Simply visit the Pabbly Connect website and sign up.

Once signed up, you will have access to the dashboard where you can create and manage your workflows. Pabbly Connect provides 100 free tasks every month for testing purposes, making it ideal for initial setups.

2. Creating a Workflow in Pabbly Connect

After logging into Pabbly Connect, you can create a new workflow. Click on the “Create Workflow” button and choose to create from scratch. This will lead you to the Connect Studio where you can prompt the integration.

Select “Google Ads” as the trigger application.
Choose “New Lead Form Entry” as the trigger event.
Set “Salesforce CRM” as the action application.
Select “Create Contact” as the action event.

By following these steps, Pabbly Connect will generate a workflow that links Google Ads to Salesforce CRM, enabling automatic contact creation from leads.

3. Connecting Google Ads and Salesforce CRM

To establish a connection between Google Ads and Salesforce CRM through Pabbly Connect, you will need to copy the webhook URL provided in the workflow. This URL is crucial for linking the two applications.

In your Google Ads account, navigate to the lead form settings and paste the webhook URL into the designated field. After pasting, send a test lead to ensure that the connection is working properly. This step is essential for verifying that leads are captured correctly.

4. Mapping Data Fields in Pabbly Connect

Once the connection is established, the next step in Pabbly Connect is mapping the data fields from Google Ads to Salesforce CRM. This ensures that the correct information is sent to Salesforce whenever a new lead is generated.

To map the fields, you will select the data received from Google Ads and assign it to the corresponding fields in Salesforce. For example, map the first name and last name fields to ensure accurate data transfer.

Select the first name from the Google Ads response.
Map the last name similarly.

After completing the mapping, save the changes in Pabbly Connect to finalize the workflow setup.

5. Testing the Integration of Google Ads and Salesforce CRM

After mapping the fields, it’s time to test the integration. In Pabbly Connect, click on “Save and Send Test Request” to send a test lead to Salesforce CRM. This step confirms that the entire setup is working as intended.

Upon successful completion, check your Salesforce CRM to see if the test contact has been created. If everything is functioning properly, you will see the new contact reflecting in Salesforce, indicating that the integration is successful.

Make sure to enable the workflow toggle in Pabbly Connect to ensure that the automation runs continuously for future leads.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Salesforce CRM using Pabbly Connect. This powerful automation streamlines lead management and ensures that your CRM is always updated with new leads. By following these steps, you can enhance your marketing efforts and save valuable time.