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Send WhatsApp Messages to New Google Ads Leads in 5 Minutes

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with WhatsApp, you need to access Pabbly Connect. Simply visit pabbly.com/connect and sign up for a free account. This allows you to utilize 100 free tasks each month, perfect for creating your automation setup.

Once logged in, you will see the dashboard where you can create new workflows. This is the central hub for connecting various applications, including Google Ads and WhatsApp. Make sure you have your Google Ads account ready to proceed with the integration.

2. Setting Up Google Ads Trigger in Pabbly Connect

To create a seamless workflow, the first step is to set up the trigger for Google Ads within Pabbly Connect. Choose “Google Ads” as your trigger application and select the event “New Lead Entry Form”. This means every time a new lead is generated through your Google Ads campaign, it will trigger the workflow.

Select Google Ads as the trigger application.
Choose the event “New Lead Entry Form”.
Copy the webhook URL provided by Pabbly Connect.

After copying the URL, paste it into the lead form settings in your Google Ads account under the lead delivery section. This step ensures that the leads generated will be sent to Pabbly Connect for processing.

3. Testing the Google Ads Connection

Once you have set up the trigger, it’s crucial to test the connection to ensure everything is working correctly. In Pabbly Connect, click on the “Send Test Data” button in your Google Ads settings. This action will send a test lead to Pabbly Connect.

If the test is successful, you will see a response with the lead’s details, confirming that Google Ads is connected to Pabbly Connect. This includes the phone number, email address, and name of the lead, which will be crucial for the next step.

4. Integrating WhatsApp Using Pabbly Chat Flow

To send WhatsApp messages to the leads captured from Google Ads, you will use Pabbly Chat Flow. Set Pabbly Chat Flow as your action application in Pabbly Connect and select the event “Send Text Message”. This will allow you to automate the follow-up process.

Select Pabbly Chat Flow as the action application.
Choose the event “Send Text Message”.
Connect your Pabbly Chat Flow account using the API token.

After connecting, map the phone number from the previous step to send the WhatsApp message. This ensures that the message reaches the correct lead. You can customize the message to include the lead’s name, making it more personal.

5. Finalizing the Integration and Sending Messages

After mapping the necessary fields, click on the “Save and Send Test Request” button in Pabbly Connect. If successful, you will receive a confirmation that the message was sent to the lead’s WhatsApp. This confirms that the integration between Google Ads and WhatsApp via Pabbly Connect is complete.

Now, whenever a new lead enters your Google Ads campaign, they will automatically receive a WhatsApp follow-up message. This not only streamlines your communication but also enhances lead engagement, making your marketing efforts more effective.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Google Ads with WhatsApp for automated lead follow-ups. This setup ensures that every new lead receives instant communication, enhancing your marketing strategy.