Watch Step By Step Video Tutorial Below
1. Accessing Pabbly Connect for CRM Integration
To start integrating your CRM with Pabbly Connect, first access the platform. If you are new to Pabbly Connect, open a new tab and visit pabbl.com/connect. This is where you can sign up for free and get started with your automation journey.
Once you sign up, you will receive 100 tasks free every month. This allows you to send leads to your CRM automatically, enabling effective lead management without any cost initially. After exploring, you can choose to subscribe for more tasks if needed.
2. Setting Up Your Workflow in Pabbly Connect
After signing in, you will be directed to the workflow builder of Pabbly Connect. This is crucial for setting up your integration. Here, you will define the trigger and action that will automate your lead management process.
- Click on the ‘Add Trigger’ button.
- Select ‘Google Ads’ as the trigger application.
- Choose ‘New Lead Form Entry’ as the event.
- Click ‘Connect’ to establish the trigger.
After setting the trigger, you will receive a webhook URL. Copy this URL and navigate to your Google Ads campaign to add it to your lead form. This step is vital for connecting Google Ads with Pabbly Connect.
3. Linking Google Ads with Pabbly Connect
In your Google Ads lead form, find the lead delivery option and paste the copied webhook URL. This establishes the connection between Google Ads and Pabbly Connect, allowing lead data to flow seamlessly.
After pasting the URL, enter the required key and click on ‘Send Test Data’. This confirms that the integration is working, and you should see a success message. Now, return to Pabbly Connect to check if the lead details have been captured correctly.
4. Connecting Zoho CRM with Pabbly Connect
Next, you will need to connect your CRM to Pabbly Connect. Search for ‘Zoho CRM’ in the action step and select it. This is where you will manage your leads effectively.
For the event, select ‘Create Contact’ and click ‘Connect’. If you have previously connected Zoho CRM, select the existing connection. Otherwise, create a new connection by entering your Zoho domain.
- Open your Zoho account to find your domain in the URL.
- Paste the domain into Pabbly Connect.
- Grant all necessary permissions to Pabbly Connect.
After connecting, you will need to map the lead details from Google Ads to Zoho CRM. This dynamic mapping allows for automatic updates with each new lead received.
5. Finalizing the Integration and Testing
Once the mapping is complete, click ‘Save and Send Test Request’. This action will create a contact in Zoho CRM based on the lead details captured from Google Ads. You will receive a confirmation that the contact has been created successfully.
To verify, refresh your Zoho CRM contacts list. You should see the new contact reflecting the details from your test submission. This confirms that the integration is working as intended, allowing you to manage leads effectively.
Now, every time a new lead is generated in Google Ads, the details will automatically populate in your Zoho CRM through Pabbly Connect, streamlining your lead management process.
Conclusion
This tutorial demonstrated how to integrate CRM with Pabbly Connect using Google Ads and Zoho CRM. By following these steps, you can automate your lead management efficiently and effectively.



