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Organize Google Ads Leads Automatically in Airtable

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Airtable, the first step is to access Pabbly Connect. Simply visit the Pabbly website by typing pabby.com in your browser. Once there, you can either sign in if you are an existing user or sign up for free to get started.

After signing in, you will be directed to the Pabbly dashboard where you can find all your applications. Select Pabbly Connect to begin creating your workflow. This platform will enable you to automate the lead capturing process seamlessly.

2. Creating a New Workflow in Pabbly Connect

Once you are in Pabbly Connect, click on the “Create Workflow” button to initiate a new project. You should name your workflow something like “Organize Google Ads Leads Automatically in Airtable”. Select the appropriate folder for your workflow and click on “Create”.

After creating the workflow, you will see a prompt to set up a trigger application. This is crucial as it determines when your automation will start. In this case, you will select Google Ads as your trigger application and choose the event “New Lead Form Entry”.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need a webhook URL that acts as a bridge between the two platforms. Once you select Google Ads as your trigger, a webhook URL will be generated. Copy this URL and head over to your Google Ads account.

Open your Google Ads account and navigate to your lead form.
Locate the lead delivery section where you can input the webhook URL.
Paste the copied webhook URL and send a test lead to verify the connection.

After sending the test data, return to Pabbly Connect to check if the webhook response has been received. This confirms that the integration setup is functioning correctly.

4. Adding Action Steps to Capture Leads in Airtable

With the Google Ads integration confirmed, it’s time to add an action step in Pabbly Connect. Click on “Add New Action Step” and search for Airtable. Select the action event “Create Record” and click on “Connect”.

If you don’t have an existing connection, create a new one by granting access to your Airtable account. Once connected, you will need to select the base where you want to store your Google Ads leads. Make sure to refresh the base list to see your available options.

5. Mapping Lead Details from Google Ads to Airtable

In this step, you will map the lead details from Google Ads to Airtable using Pabbly Connect. This is crucial for ensuring that each new lead is captured correctly in your database. You will see fields for first name, last name, email, phone, and city from the Google Ads lead form.

Map the first name from Google Ads to the corresponding field in Airtable.
Continue mapping last name, email, phone, and city accordingly.
Hit “Save” and send a test request to ensure all details are captured accurately.

After refreshing your Airtable database, you should see the new lead details added successfully. This confirms that your integration between Google Ads and Airtable via Pabbly Connect is working as intended.

Conclusion

This tutorial has shown you how to effectively integrate Google Ads with Airtable using Pabbly Connect. By following these steps, you can automate your lead capturing process and ensure that every new lead is tracked efficiently.