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Never Miss a Google Ads Lead: Automatically Follow Up & Add Them to Your CRM

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Zoho CRM and Gmail, first, access Pabbly Connect by visiting pabbly.com. Once on the website, you will see options to sign in or sign up for free.

If you’re an existing user, click on “sign in”. For new users, click on “sign up free” to create an account. After signing in, navigate to the Pabbly Connect dashboard where you can create a new workflow to automate your lead capture and follow-up process.

2. Creating a Workflow in Pabbly Connect

In this section, you will create a workflow named “Never Miss a Google Ads Lead Automatically Follow-Up” in Pabbly Connect. Click the “Create New Workflow” button and select the folder where you want to save it.

Click on the plus icon to create a new folder.
Name your workflow appropriately.
Select the folder and click on “Create”.

Your workflow will now be set up to trigger whenever a new lead is captured from Google Ads. This is the first step in automating your lead management process using Pabbly Connect.

3. Setting Up Google Ads Integration

To integrate Google Ads with Pabbly Connect, select Google Ads as your trigger application. The trigger event will be “New Lead Form Entry”. After selecting this, you will connect Pabbly Connect with Google Ads using a webhook URL.

Copy the webhook URL provided by Pabbly Connect and paste it into the lead delivery option in your Google Ads lead form. Ensure you enter the required fields like name, email, and phone number. After entering the webhook URL, send a test request to check if the connection is successful.

4. Sending Follow-Up Emails with Gmail

Once the Google Ads integration is set, the next step is to send follow-up emails using Gmail through Pabbly Connect. Add a new action step and select Gmail as the action application. Choose the action event “Send Email”.

Connect your Gmail account by signing in.
Fill in the sender name and recipient email, mapping the email received from Google Ads.
Enter a subject line and email content, personalizing it with the lead’s first name.

This step ensures that every new lead receives a personalized follow-up email, enhancing your lead engagement strategy through Pabbly Connect.

5. Adding Leads to Zoho CRM

The final step involves adding the captured leads to Zoho CRM. Again, add a new action step in Pabbly Connect and search for Zoho CRM. Select the action event “Create Contact” to insert the lead information into your CRM.

Connect your Zoho CRM account by entering your domain and granting permissions. Map the fields from Google Ads like first name, last name, email, and phone number to the relevant fields in Zoho CRM. Once all details are mapped, send a test request to ensure the lead is added successfully.

This integration not only saves time but also ensures that all your leads are organized in Zoho CRM for future follow-ups and management, showcasing the power of Pabbly Connect in automating your workflow.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to integrate Google Ads with Zoho CRM and Gmail effectively. Automating lead capture and follow-ups can significantly enhance your business efficiency.