Watch Step By Step Video Tutorial Below
1. Accessing Pabbly Connect for Integration
To integrate Facebook leads with Active Campaign, you first need to access Pabbly Connect. Simply open a new tab and search for Pabbly Connect. If you’re a new user, you can sign up for free and receive 100 tasks to test out the integration.
Once you log in to your account, you will be directed to the Pabbly Connect dashboard. From here, you can start creating your workflow for automating the integration between Facebook leads and Active Campaign.
2. Creating a New Workflow in Pabbly Connect
To create your workflow, navigate to the “Create Workflow” section in Pabbly Connect. Select the “Create Using Quick Builder” option, which allows you to generate automation with a simple prompt.
- Select the prompt: “Add Facebook leads to Active Campaign automatically”.
- Approve and create the workflow.
- Build the connections to finalize the setup.
Once you complete these steps, your workflow will be created in Pabbly Connect. This setup will allow you to automatically add new Facebook leads as contacts in Active Campaign.
3. Connecting Facebook Lead Ads to Pabbly Connect
Next, you need to connect your Facebook Lead Ads to Pabbly Connect. Click on the “Add New Connection” option, and select “Connect with Facebook Lead Ads”. You will need to log into your Facebook account to establish this connection.
After logging in, select the Facebook page associated with your leads. Choose the lead generation form you created and click on “Save and Send Test Request”. This will ensure that the Facebook Lead Ads are properly connected to Pabbly Connect.
4. Setting Up Active Campaign Connection
Now, to create a new contact in Active Campaign, you must establish a connection between Pabbly Connect and Active Campaign. Go to the settings in your Active Campaign account and find the developer section to retrieve your API URL and key.
- Copy the API URL and paste it into Pabbly Connect.
- Remove ‘https’ from the start of the URL.
- Copy the API key and paste it into the corresponding field in Pabbly Connect.
Once the connection is established, map the necessary fields such as email address, first name, and last name to ensure that the lead data is correctly transferred to Active Campaign.
5. Testing the Integration Workflow
To test the integration, generate a new lead using the Facebook lead form. Once the lead is submitted, check Pabbly Connect to see if the data is captured correctly. The new contact should appear in your Active Campaign account.
Refresh the contacts page in Active Campaign to confirm that the new lead has been added successfully. This verification ensures that your setup is working as intended, allowing you to automate the addition of new leads without manual input.
Conclusion
In this tutorial, we explored how to integrate Facebook leads with Active Campaign using Pabbly Connect. By following these steps, you can automate your lead management process efficiently and effectively.



