Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Zoho CRM, the first step is to access Pabbly Connect. If you are a new user, open a new tab and search for pabbl.com/connect in your browser to reach the landing page.

In the top right corner, you will find the option to sign up for free. Click on this option to create your account. By signing up, you will receive 100 free tasks every month, allowing you to add up to 100 lead details to your Zoho CRM at no cost.

2. Creating a Workflow in Pabbly Connect

Once you have signed up, navigate to the workflow builder in Pabbly Connect. This is where you will set up your automation to save leads into Zoho CRM. The workflow consists of triggers and actions: the trigger starts the process, and the actions are the results.

  • Click on the “Add Trigger” button.
  • Select Google Ads as the trigger application.
  • Choose “New Lead Form Entry” as the event.

After selecting the trigger, click on the connect button. You will receive a webhook URL that you will need to copy and use in your Google Ads campaign to send lead data to Pabbly Connect.

3. Setting Up Google Ads for Lead Capture

To ensure that your leads are captured correctly, open your Google Ads campaign where you have your lead form. Make sure you have added the lead form with fields like name, email, phone number, and company name.

Scroll down to find the option for lead delivery in your lead form settings. Here, you will need to paste the webhook URL copied from Pabbly Connect. You will also need to enter a key and click on “Send Test Data” to verify the connection.

Once the test data is sent successfully, return to Pabbly Connect to see if the test lead details have been captured. You should see the company name, phone number, email address, and name of the lead in your workflow.

4. Integrating Zoho CRM with Pabbly Connect

Next, you will add an action step in Pabbly Connect to send the captured lead data to Zoho CRM. Click on “Add New Action Step” and search for Zoho CRM as the action application.

Select “Create Contact” as the event and click on connect. If you have already created a connection between Zoho CRM and Pabbly Connect, you can select the existing connection. If not, click on “Add a New Connection” and provide your Zoho CRM domain to establish the connection.

  • Make sure your Zoho CRM is logged in before starting the automation.
  • Grant all permissions requested by Pabbly Connect.

Once the connection is established, you will need to map the lead details from the previous step to the fields in Zoho CRM, such as first name, last name, and email.

5. Finalizing the Integration and Testing

After mapping the required fields, click on “Save and Send Test Request” to create a new contact in Zoho CRM. You should receive a success response indicating that the contact has been created.

Now, refresh your Zoho CRM dashboard to see the new contact added. Whenever a new lead is generated from Google Ads, Pabbly Connect will automatically add the lead details to your Zoho CRM, allowing for seamless lead management.

This automation means you can sit back and relax while Pabbly Connect handles the data transfer in the background. Go ahead and try this powerful integration for yourself!

Conclusion

In this tutorial, we explored how to integrate Google Ads with Zoho CRM using Pabbly Connect. This seamless integration allows you to automate lead management efficiently and effectively.