Watch Step By Step Video Tutorial Below





1. Setting Up Pabbly Connect for Instagram Leads

To integrate Instagram lead ads with HubSpot CRM, the first step is to access Pabbly Connect. Sign in to your Pabbly account and navigate to the workflow page. Here, you can create a new workflow that will automate the process of capturing leads and sending emails.

Once you are on the workflow page, you will encounter two main principles: trigger and action. The trigger is the event that starts the automation, while actions are the subsequent steps taken. In our case, the trigger will be a new lead from Instagram.

2. Connecting Instagram Lead Ads in Pabbly Connect

After setting up your workflow in Pabbly Connect, the next step is to connect Instagram lead ads. Select Instagram lead ads as your trigger application and choose the event as “New Lead.” Click on connect to initiate the connection process.

If you have an existing connection, you can choose to save it. If not, click on “Add New Connection” and connect with your Instagram account. Ensure that your Facebook and Instagram accounts are linked for a successful connection. Once connected, select the page and lead generation form you want to use.

  • Select your Facebook page linked to your Instagram.
  • Choose the lead generation form you created for Instagram ads.

After selecting the page and form, click on “Save and Send Test Request” to capture the webhook response. This step is crucial as it allows Pabbly Connect to receive data from your Instagram lead ads.

3. Adding Leads to HubSpot Using Pabbly Connect

With the Instagram lead ads connected, the next step is to add the leads to HubSpot CRM. In this action application, search for “HubSpot CRM” and select the action event as “Create a Contact.” Click on connect to proceed with the integration.

Similar to the previous steps, if you have an existing connection, you can save it. Otherwise, click on “Add New Connection” and log in to your HubSpot account. Once connected, you will need to map the fields from the Instagram lead to the HubSpot contact fields.

  • Map the email address from Instagram to HubSpot.
  • Enter the first name and last name as per the lead details.

Mapping is essential as it ensures that every new lead is accurately recorded in HubSpot CRM. After mapping the fields, click on “Save and Send Test Request” to confirm that the integration is working correctly.

4. Sending Follow-Up Emails via Gmail

Once the leads are added to HubSpot, the final step is to send follow-up emails using Gmail. In Pabbly Connect, select Gmail as the action application and choose the event as “Send Email.” If you already have a connection, save it; otherwise, click on “Add New Connection” to connect your Gmail account.

After the connection is established, you will need to fill in the email details. Enter the sender name (which remains static), and map the recipient’s email address from the Instagram lead data. Customize the email subject and body to deliver a personalized message to the new leads.

  • Set the email subject to something engaging, like “Welcome to Digital Dynamics!”
  • Personalize the email body with the lead’s name for a more tailored approach.

Once you have entered all the necessary details, click on “Save and Send Test Request” to send a test email. Check your inbox to confirm that the email was sent successfully.

5. Conclusion

In this tutorial, we demonstrated how to automate the process of creating HubSpot contacts and sending follow-up emails using Instagram leads with Pabbly Connect. By following these steps, you can enhance your customer engagement and streamline your lead management process.

Utilizing Pabbly Connect not only simplifies the integration of multiple applications but also ensures that your leads are managed efficiently. This automation can significantly improve your business’s responsiveness and customer satisfaction.