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How to Add Google Ads Leads to Freshsales CRM

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with your CRM, you need to access Pabbly Connect. First, open your web browser and visit the Pabbly Connect website at www.pabbly.com/connect. If you’re new, sign up for a free account to receive 100 free tasks monthly.

Once logged in, you can explore the features of Pabbly Connect. If you find it useful, consider purchasing a one-time plan for lifetime access. This setup will help automate the process of adding Google Ads leads to your CRM seamlessly.

2. Setting Up Google Ads Trigger in Pabbly Connect

The next step involves setting up a trigger in Pabbly Connect to capture new leads from Google Ads. Select the Google Ads application and choose the “New Lead Form Entry” trigger event. This will allow you to gather data whenever a new lead is generated.

Choose the trigger event: New Lead Form Entry.
Copy the webhook URL provided by Pabbly Connect.
Go to your Google Ads account and paste the URL in the lead delivery section.

After pasting the URL, click on the “Apply” button to save your settings. This ensures that every new lead generated through Google Ads will send data to Pabbly Connect.

3. Testing the Google Ads Trigger

To ensure that your setup is working correctly, you need to test the trigger in Pabbly Connect. After configuring the webhook, send test data from Google Ads to the webhook URL. Click the “Test Data Send” button in Pabbly Connect.

Within a few seconds, you should see a response captured in Pabbly Connect. This indicates that the integration is functioning properly. You can view the test data, which includes dummy details like phone number and email address.

4. Connecting Your CRM to Pabbly Connect

Now that the trigger is set up, it’s time to connect your CRM to Pabbly Connect. For this tutorial, we will use Freshsales as the CRM. Select Freshsales from the action step options and choose “Add New Contact” as the action event.

Next, you will need to provide your Freshsales API key and domain. Copy the domain from your Freshsales account and paste it into the corresponding field in Pabbly Connect. Then, retrieve your API key from the personal settings section of your Freshsales account and paste it as well.

5. Mapping Data to Create a New Contact

The final step is mapping the data captured from Google Ads to create a new contact in your CRM via Pabbly Connect. You will need to map fields such as email address, first name, last name, and phone number.

Map the email address with the prefix “work”.
Map the phone number with the prefix “primary”.
Select the lead source as “ad lead”.

After mapping the necessary fields, click on the “Send Test Request” button. If successful, you will receive a response with the contact ID, confirming that the new contact has been created in your Freshsales account.

Conclusion

In this tutorial, you learned how to automate the process of adding Google Ads leads to your CRM using Pabbly Connect. By following these steps, you can streamline your lead management and improve efficiency in your business operations.