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How Do I Add New Leads to Apollo.io Automatically?

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with Apollo, you must first access Pabbly Connect. If you’re a new user, visit pabbl.com/connect and click on “Sign Up for Free” in the top right corner.

This allows you to explore Pabbly Connect with hundreds of free tasks each month. If you’re an existing user, simply log in to your account. Once logged in, you can begin setting up your automation workflows.

2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, navigate to the workflow builder. This is where you will set up your trigger and action. Click on the “Add Trigger” button to start.

Select Facebook Lead Ads as your trigger application.
Choose “New Lead Instant” as the event.
Connect your Facebook account if you haven’t already.

Once connected, select the page associated with your Facebook Lead Ads. This enables Pabbly Connect to capture leads effectively from your selected lead form.

3. Capturing Lead Data from Facebook

After setting up the trigger in Pabbly Connect, you need to capture the lead data. Click on “Save and Send Test Request” to initiate the webhook response.

To test this, open the Meta for Developers site and use the Lead Ads Debug Tool. Select your Facebook page and the lead form to preview. Fill out the form with test data, ensuring the information is accurate for effective integration.

Enter test lead details such as first name, last name, and email.
Submit the lead form to see if Pabbly Connect captures the data.

Once submitted, return to Pabbly Connect to confirm that the lead information is captured correctly.

4. Setting Up Apollo as the Action Application

With the lead data captured, it’s time to add Apollo as the action step in your workflow. Click on “Add New Action Step” and select Apollo.io from the application list.

Choose “Create Contact” as the event. If you have previously connected Apollo with Pabbly Connect, select the existing connection. If not, you will need to create a new connection using your Apollo API key.

Access your Apollo account and navigate to Admin Settings.
Select Integrations, then API Keys, and create a new API key.
Copy the API key and paste it into Pabbly Connect.

Now, map the captured lead data to the corresponding fields in Apollo to ensure the contact is created with the correct information.

5. Finalizing the Integration and Testing

After mapping the fields, click on “Save and Send Test Request” to finalize the setup. This action will send the test data to Apollo, creating a new contact based on the lead information.

To verify the integration, check your Apollo.io account. Navigate to the contacts section and ensure that the new contact appears with the correct details. This confirms that Pabbly Connect has successfully automated the process.

Whenever a new lead is generated from Facebook Lead Ads, a corresponding contact will automatically be created in Apollo.io, streamlining your workflow and saving you time.

Conclusion

By using Pabbly Connect, you can effortlessly integrate Facebook Lead Ads with Apollo. This automation not only saves time but also enhances your lead management process.