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Google Ads Leads to Hubspot CRM: Automatically Sync New Leads without Coding

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To automate the process of sending Google Ads leads to HubSpot CRM, you first need to access Pabbly Connect. Start by visiting the Pabbly Connect website and signing up or logging in if you’re an existing user.

After signing in, navigate to the Pabbly Connect dashboard. Here, you will create a new workflow by clicking on the “+ Create Workflow” button. You can choose to create from scratch or use the quick builder for efficiency. In this tutorial, we will use the quick builder option.

2. Creating a Workflow to Connect Google Ads and HubSpot CRM

Once you select the quick builder, enter a prompt such as “connect Google Ads to HubSpot CRM”. This will initiate the workflow creation process using Pabbly Connect. The platform will ask you to select a trigger, which in this case is the “New Lead Form Entry” from Google Ads.

Select “New Lead Form Entry” as your trigger
Choose “Create Contacts” as your action in HubSpot CRM

After setting these parameters, click on the “Approve and Create” button to finalize your workflow setup in Pabbly Connect. Your workflow will now be ready for the next steps.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need a webhook URL generated by the platform. Click on the Google Ads application in your workflow to copy the webhook URL provided.

Next, go to your Google Ads Campaign Manager and locate the lead delivery option. Paste the copied webhook URL into the designated field and enter a secret key (e.g., 123). Make sure to click on the “Capture Webhook Response” button to start receiving data from Google Ads.

4. Testing the Integration between Google Ads and HubSpot CRM

After setting up the webhook, send a test lead from your Google Ads lead form. Check in Pabbly Connect to see if the test data has been received successfully. If the data appears, it indicates that the connection is functioning correctly.

Verify that the test lead contains fields like first name, last name, email, and phone number
Ensure that the data matches what was sent from Google Ads

Once you confirm that the test data is received, you can proceed to connect HubSpot CRM to Pabbly Connect for the next steps in your workflow.

5. Connecting HubSpot CRM to Complete the Workflow

To connect HubSpot CRM with Pabbly Connect, click on the action step in your workflow and select “Add New Connection”. Choose your HubSpot account and grant the necessary permissions for integration.

Now, map the fields from the test data received from Google Ads to the corresponding fields in HubSpot CRM. This includes mapping the first name, last name, email, phone number, and any other relevant fields. Once all fields are mapped, click on “Save and Send Test Request” to check if a new contact is created in HubSpot CRM.

Upon successful mapping, refresh your HubSpot CRM to see the newly created contact. This confirms that your integration between Google Ads and HubSpot CRM through Pabbly Connect is complete and functioning as expected.

Conclusion

This tutorial demonstrated how to automate the process of sending Google Ads leads to HubSpot CRM using Pabbly Connect. By following these steps, you can streamline your lead management process and save time on manual data entry.