Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Google Ads and Zoho CRM Integration

To begin the integration process between Google Ads and Zoho CRM, you first need to access Pabbly Connect. Simply log in to your Pabbly account and navigate to the dashboard.

Once on the dashboard, click on ‘Create Workflow’. This action will allow you to set up a new integration. Here, you will name your workflow and select a folder to organize your workflows efficiently.

2. Setting Up the Trigger for Google Ads

In this section, we will set up the trigger for our workflow using Pabbly Connect. Click on ‘Add Trigger’ and select Google Ads as your application. The trigger event will be set to ‘New Form Entry’.

  • Choose ‘New Form Entry’ from the trigger options.
  • Click ‘Connect’ to establish a connection with Google Ads.
  • Follow the on-screen instructions to authenticate your Google Ads account.

Once connected, you will be provided with a webhook URL. This URL is crucial as it allows Google Ads to send data to Pabbly Connect whenever a form is submitted. Copy this URL for the next steps.

3. Configuring Google Ads to Use the Webhook URL

Now that you have the webhook URL from Pabbly Connect, it’s time to configure your Google Ads account. Open your Google Ads and navigate to the lead form settings.

  • Select the lead form you want to integrate.
  • Scroll to the lead delivery section and paste the webhook URL.
  • Click ‘Send Test Data’ to verify the connection.

After sending test data, return to Pabbly Connect and check for a response. If successful, you will see the test data reflected in your workflow, confirming that the integration is working properly.

4. Setting Up Action to Add Leads in Zoho CRM

Next, we will configure the action that will take place in Zoho CRM when a new lead is captured via Google Ads. In Pabbly Connect, click on ‘Add Action’ and select Zoho CRM.

For the action event, choose ‘Insert/Update Record’. Connect your Zoho CRM account by entering the required domain and authenticating your account. Make sure to select the appropriate module, which in this case will be ‘Leads’.

  • Map the fields from Google Ads to Zoho CRM.
  • Ensure dynamic fields are used for accurate data transfer.
  • Click ‘Save and Send Request’ to finalize the setup.

Once you have completed these steps, your leads from Google Ads will automatically be added to Zoho CRM, streamlining your lead management process.

5. Testing the Integration Between Google Ads and Zoho CRM

To ensure everything is functioning correctly, it’s essential to test the integration. Submit a test lead through your Google Ads form and monitor the response in Pabbly Connect.

If the test lead appears in your Zoho CRM, the integration is successful. You should see all the details such as name, email, and phone number reflected in your CRM without any manual entry required.

  • Check for any errors in the workflow.
  • Make adjustments as necessary to ensure smooth operation.
  • Confirm that future leads will continue to be processed automatically.

With this testing, you can confidently rely on Pabbly Connect to manage your leads efficiently and automatically.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Zoho CRM using Pabbly Connect. By following these steps, you can automate lead management and ensure that all leads are captured without manual effort.

Utilizing Pabbly Connect simplifies your workflow, allowing for efficient data transfer and management between Google Ads and Zoho CRM.