Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with HubSpot CRM, you first need to access Pabbly Connect. Visit pabbly.com and log into your account. If you’re new, you can create a free account easily.

Once logged in, navigate to the dashboard where you will see all Pabbly applications. Click on Pabbly Connect to begin setting up your integration workflow.

2. Creating a New Workflow in Pabbly Connect

In Pabbly Connect, you can create a new workflow to connect Google Ads with HubSpot CRM. Click on “Create Workflow” and name it, such as “Add Google Ads Leads to HubSpot CRM”. Select the appropriate folder for your workflow.

After creating the workflow, you will see two boxes for the Trigger and Action applications. The trigger will be Google Ads, and the action will be HubSpot CRM. This setup ensures that every time a new lead is generated in Google Ads, a corresponding contact is created in HubSpot CRM.

  • Click on “Create Workflow”.
  • Name your workflow appropriately.
  • Select the folder for organization.

Now that the workflow is set up, you can proceed to configure the trigger and action applications.

3. Configuring Google Ads Trigger in Pabbly Connect

Next, you will configure Google Ads as the trigger application in Pabbly Connect. Choose Google Ads and select the event “New Lead Form Entry”. This event will initiate the workflow whenever a new lead is submitted through Google Ads.

After selecting the event, you will receive a webhook URL. Copy this URL, as it will be used to connect Google Ads with Pabbly Connect. Open your Google Ads account and navigate to your lead form settings to paste this webhook URL.

  • Select Google Ads as the trigger application.
  • Choose “New Lead Form Entry” as the event.
  • Copy the webhook URL provided.

Once you have pasted the webhook URL into your Google Ads settings, you can test the connection to ensure it is functioning correctly.

4. Setting Up HubSpot CRM Action in Pabbly Connect

After configuring the Google Ads trigger, it’s time to set up HubSpot CRM as the action application in Pabbly Connect. Select HubSpot CRM and choose the event “Create Contact”. This action will create a new contact in HubSpot CRM whenever a new lead is captured from Google Ads.

To connect HubSpot CRM, you need to authenticate your account by clicking on “Add New Connection”. Once connected, you will need to map the fields from Google Ads to HubSpot CRM, such as first name, last name, email, and phone number.

  • Select HubSpot CRM as the action application.
  • Choose “Create Contact” as the action event.
  • Authenticate your HubSpot CRM account.

Mapping the fields correctly ensures that all relevant information is transferred seamlessly from Google Ads to HubSpot CRM.

5. Testing and Finalizing the Integration

With both the trigger and action configured in Pabbly Connect, it’s essential to test the integration. Send a test lead from Google Ads and check if a new contact appears in HubSpot CRM. This step is crucial to confirm that everything is working as intended.

Once the test is successful, you can save your workflow in Pabbly Connect. This integration will now run automatically, creating a new contact in HubSpot CRM every time a new lead is generated from Google Ads.

By following these steps, you have successfully integrated Google Ads with HubSpot CRM using Pabbly Connect. This automation saves time and ensures that your leads are managed effectively.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Google Ads with HubSpot CRM. This powerful automation streamlines your workflow, ensuring new leads are captured efficiently.