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Connect Google Ads Leads to Zoho CRM Instantly | 5-Min Setup

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Zoho CRM Integration

To start integrating Google Ads leads with Zoho CRM, first, you need to access Pabbly Connect. Visit the Pabbly Connect website by typing pabby.com in your browser.

Once on the landing page, sign in to your existing account or sign up for a free account to get started. Pabbly Connect offers 100 free tasks monthly, allowing you to test the integration before committing.

2. Creating a New Workflow in Pabbly Connect

After signing into Pabbly Connect, navigate to the dashboard where you can create a new workflow. Click on the “Create Workflow” button and name your workflow as “Connect Google Ads Leads to Zoho CRM Instantly”.

Select the folder for your workflow.
Click on “Create” to initialize the workflow.

Your workflow is now successfully created. The next step is to set the trigger application, which in this case is Google Ads, to activate the workflow whenever a new lead is generated.

3. Setting Up Google Ads as the Trigger in Pabbly Connect

In the workflow setup, select Google Ads as the trigger application and choose “New Lead Form Entry” as the trigger event. Click on “Connect” to establish a connection between Pabbly Connect and Google Ads.

A webhook URL will be provided by Pabbly Connect. Copy this URL and paste it into the Google Ads lead delivery settings. This URL acts as a bridge to connect Google Ads with Pabbly Connect.

Navigate to your Google Ads account.
Locate the lead delivery option and paste the webhook URL.

Once the webhook URL is set, send a test data to verify if the connection between Google Ads and Pabbly Connect is functioning correctly.

4. Adding Zoho CRM as the Action Step in Pabbly Connect

After confirming the connection with Google Ads, the next step is to add Zoho CRM as the action application. Click on “Add New Action Step” and select Zoho CRM. Choose “Insert or Update Record with Sub Form Data” as the action event and click on “Connect”.

If you have an existing connection, select it; otherwise, create a new one by entering your Zoho CRM domain. This allows Pabbly Connect to communicate with your Zoho CRM account.

Input the module name as “Leads”.
Map the fields from Google Ads to the corresponding fields in Zoho CRM.

Make sure to map the fields accurately to ensure that all lead information is transferred correctly from Google Ads to Zoho CRM through Pabbly Connect.

5. Testing the Integration Between Google Ads and Zoho CRM

Once all fields are mapped, hit “Save and Send Test Request” to finalize the integration. This will send a test lead from Google Ads to Zoho CRM to ensure everything is set up correctly.

Check your Zoho CRM account to confirm that the new lead has been created successfully. You should see all the details, such as the first name, last name, email, phone number, and company name, populated correctly.

By following these steps, you have successfully built a connection between Google Ads and Zoho CRM using Pabbly Connect. This integration allows you to automate lead management efficiently.

Conclusion

This tutorial demonstrated how to integrate Google Ads leads with Zoho CRM using Pabbly Connect. By following the steps outlined, you can automate lead capture and management seamlessly.