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Connect Google Ads Leads to Slack Instantly | No-Code Automation

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Ads with Slack, first, access Pabbly Connect. Open your browser and type pabbly.com to reach the landing page. If you’re a new user, you can sign up for free, receiving 100 tasks monthly to explore.

Existing users should click on the “Sign In” button at the top right. Once logged in, navigate to the Pabbly Connect dashboard. Here, you can view your workflows and create new ones. Click on the “Create Workflow” button to start your integration process.

2. Creating a New Workflow in Pabbly Connect

In this step, we will create a new workflow to connect Google Ads leads to Slack. After clicking on “Create Workflow,” name it “Connect Google Ads Leads to Slack Instantly” and select the appropriate folder for organization.

Upon creating the workflow, you will see a prompt to set up a trigger application. The trigger is an event that initiates the automation process. In this case, select Google Ads as your trigger application.

Select “New Lead Form Entry” as the trigger event.
Click on the “Connect” button.
A webhook URL will be generated for connecting Google Ads with Pabbly Connect.

Copy this webhook URL to use it in Google Ads for lead delivery settings. This URL acts as a bridge between your Google Ads and Pabbly Connect.

3. Setting Up Google Ads to Send Leads

Now, head over to your Google Ads account to configure the lead generation form. Create or select a test campaign and set up your lead form with fields like first name, last name, email, and phone number.

Scroll down to find the lead delivery option and paste the copied webhook URL into the designated field. After entering any necessary keys, hit the “Send Test Data” button to verify the connection.

Ensure all required fields are filled out in your lead form.
Click on “Send Test Data” to confirm that data is sent to Pabbly Connect.
Check your Pabbly Connect workflow to see if the test data has been received.

Once the test data is received successfully in Pabbly Connect, you are ready to move on to the next step of notifying your team on Slack.

4. Notifying Your Team on Slack

In this step, we will set up Slack as the action application. Select Slack in the action application field and choose “Send Channel Message” as the action event. Click on “Connect” to link your Slack account with Pabbly Connect.

If you already have a connection, select it; otherwise, create a new one. Enter your token type as directed in the help desk link provided by Pabbly Connect. After logging into your Slack account, grant the necessary permissions.

Select the channel where you want to send notifications, e.g., Google Ads.
Compose your message, including dynamic fields for first name, last name, email, and phone number.
Use the mapping feature to ensure that the message updates with each new lead.

After composing your message, click on “Save and Send Test Request” to check if the notification is sent successfully to your Slack channel. This confirms that the integration is working as intended through Pabbly Connect.

Conclusion

By following these steps, you can effectively integrate Google Ads with Slack using Pabbly Connect. This automation ensures that your team is immediately notified of new leads, streamlining your workflow and enhancing productivity.