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Connect Google Ads Leads to Salesforce Automatically

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Ads with Salesforce, you first need to access Pabbly Connect. Start by visiting the Pabbly website at pabbly.com and sign in to your account. If you are new, you can sign up for free and explore the platform’s features.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create new workflows that will automate your tasks. Make sure to select the option to create a new workflow and name it appropriately, such as “Connect Google Ads Leads to Salesforce”.

2. Setting Up Google Ads as the Trigger Application

In this step, you will set Google Ads as the trigger application in Pabbly Connect. This means that any new lead generated will trigger the automation process. Select Google Ads as your trigger application and choose the event “New Lead Form Entry”.

Select Google Ads as the trigger application.
Choose the event “New Lead Form Entry”.
Click on connect to establish the connection.

After connecting, you will receive a webhook URL. This URL acts as a bridge between Google Ads and Pabbly Connect. Copy this URL and go to your Google Ads account to set up the webhook for lead delivery.

3. Configuring Google Ads for Lead Delivery

Now, configure your Google Ads to send lead data to Pabbly Connect. In your Google Ads account, locate the lead form settings and find the lead delivery option. Here, paste the webhook URL you copied earlier.

Additionally, you will need to enter a key for the webhook. This key can be any random string that you choose. After entering the key, send a test lead to ensure the connection works properly. You should see a response in Pabbly Connect confirming the successful delivery of test data.

4. Adding Salesforce as the Action Application

Once you have confirmed that the lead data is being received in Pabbly Connect, it’s time to set up Salesforce as the action application. Choose Salesforce and select the action event “Create Contact”.

Select Salesforce as the action application.
Choose the action event “Create Contact”.
Connect your Salesforce account to Pabbly Connect.

After connecting Salesforce, map the fields from Google Ads to Salesforce. This ensures that the correct data is transferred. For example, map the first name, last name, email, and phone number from the Google Ads response to the corresponding fields in Salesforce.

5. Testing and Verifying the Automation

Finally, test your automation to ensure everything is working correctly. Click on “Save and Send Test Request” in Pabbly Connect. If the setup is correct, Salesforce will create a new contact with the lead information received from Google Ads.

Verify this by checking the contacts section in your Salesforce account. You should see the newly created contact with all the details populated as expected. This confirms that the integration between Google Ads and Salesforce using Pabbly Connect is successful.

Conclusion

Integrating Google Ads with Salesforce using Pabbly Connect streamlines your lead management process. By automating the transfer of lead information, you save time and reduce manual errors. This setup ensures that every new lead is captured efficiently and effectively.