Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with System.io, first access Pabbly Connect. Visit the official Pabbly website by typing pabbly.com in your browser. Once on the site, sign in to your account.

If you’re a new user, you can sign up for free to explore the features. Existing users can simply click on the “Sign In” option at the top right corner. After signing in, navigate to the Pabbly Connect dashboard to create your workflow.

2. Creating a New Workflow in Pabbly Connect

Once you are in the Pabbly Connect dashboard, click on the “Create Workflow” button to start. Name your workflow something descriptive, like “Connect Facebook Lead Ads to System.io”. Select the appropriate folder for organization.

  • Click on the “Create” button to finalize your workflow setup.
  • This will open a new interface where you can set up your trigger application.

In this step, you will define the trigger event that starts your automation. For this integration, select “Facebook Lead Ads” as your trigger application and choose the event “New Lead Instant” to capture leads automatically.

3. Setting Up Facebook Lead Ads as a Trigger

After selecting Facebook Lead Ads, click on “Connect” to establish the connection. If you have an existing connection, you can save it; otherwise, click on “Add Your Connection”. Log into your Facebook account to authorize Pabbly Connect.

Once connected, enter the required details such as the page name and lead generation form. Use the Facebook Lead Ads Testing Tool to find your page name, which in this case is “Digital Dynamics”. Select the corresponding lead form to ensure accurate data capture.

  • Open Meta for Developers and navigate to the Lead Ads Testing Tool.
  • Select your page and form to ensure they are correctly linked.

After completing these steps, click on “Save and Send Test Request” to capture a test lead. This will allow you to verify that the workflow is functioning properly and that it waits for a webhook response from Facebook Lead Ads.

4. Adding System.io as an Action Application

With your Facebook Lead Ads trigger set up, the next step is to add System.io as the action application. In the action event, select “Create Contact”. Click on “Connect” to establish the connection.

If you do not have an existing connection, you will need to enter your API key from System.io. Navigate to your profile settings in System.io to find your public API key. Create a new API token named “Facebook” and copy it into Pabbly Connect.

  • Ensure the domain is correctly added to avoid connection issues.
  • Click on “Save” to finalize the connection.

Once connected, map the fields from Facebook Lead Ads to System.io. This includes the email address, first name, last name, and phone number. Mapping ensures that data is dynamically captured every time a new lead is generated.

5. Testing and Verifying the Integration

After mapping all necessary fields, click on “Save and Send Test Request” to check if the integration works correctly. If successful, you will receive a positive response with the contact ID from System.io.

To verify the integration, navigate to your System.io CRM and check the contacts section. You should see the newly created contact reflecting the details submitted through your Facebook Lead Ads form.

  • Confirm that the email address, name, and phone number match what was submitted.
  • This ensures that your workflow is correctly capturing leads from Facebook.

This process showcases how Pabbly Connect facilitates the seamless integration of Facebook Lead Ads with System.io, automating your lead management effectively.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the integration between Facebook Lead Ads and System.io. By following these steps, you can efficiently capture leads without manual effort, ensuring no opportunity is missed.