Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Google Ads Integration

To begin integrating Google Ads with Salesforce, first access Pabbly Connect. Visit the Pabbly website by typing pabbly.com in your browser. Once on the site, sign in to your existing account or create a new one for free, which gives you 100 tasks monthly.

After signing in, you’ll see the Pabbly apps page. Click on Pabbly Connect to access the dashboard, where you can manage workflows. Here, you can create a workflow that captures leads from Google Ads and adds them to Salesforce automatically.

2. Creating a Workflow in Pabbly Connect

In Pabbly Connect, click on the “Create Workflow” button to set up a new integration. Name your workflow something descriptive, like “Capture and Convert Google Ads Leads Instantly in Salesforce”. Select the appropriate folder for organization, then click on create.

Next, you will define the trigger application. For this integration, choose Google Ads as the trigger app. The trigger event will be “New Lead Form Entry”. This means that any new lead from Google Ads will initiate the workflow.

  • Select Google Ads as the trigger application.
  • Choose “New Lead Form Entry” as the trigger event.
  • Click on connect to set up the connection.

Once the trigger is set, Pabbly Connect will provide you with a webhook URL. This URL will be used to connect Google Ads to Pabbly Connect, allowing the two applications to communicate.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads, you need to set up a lead form within your Google Ads account. When creating your lead form, you will enter the webhook URL provided by Pabbly Connect in the lead delivery options. This step is crucial for ensuring that leads are sent to your Pabbly workflow.

Make sure to include fields like first name, last name, email, and phone number in your lead form. After entering the webhook URL, send test data to verify that the connection is working properly. If successful, Pabbly Connect will show that it is waiting for a webhook response.

  • Enter the webhook URL in the lead delivery options of Google Ads.
  • Send test data from Google Ads to confirm the connection.
  • Check for a successful response in Pabbly Connect.

Once the test data is received, you will see the details of the lead in Pabbly Connect, confirming that the integration is functioning correctly.

4. Adding Salesforce as an Action in Pabbly Connect

After successfully capturing leads from Google Ads, the next step is to add Salesforce as the action application in Pabbly Connect. Click on the “Add New Action Step” button and search for Salesforce. Select “Create Lead” as the action event.

Connect your Salesforce account to Pabbly Connect by allowing the necessary permissions. Once connected, map the fields from the Google Ads response to the corresponding fields in Salesforce. This mapping ensures that the lead details are correctly transferred from Google Ads to Salesforce.

  • Select Salesforce as the action application.
  • Choose “Create Lead” as the action event.
  • Map Google Ads fields to Salesforce fields accordingly.

Ensure that all necessary details are entered correctly to maintain dynamic updates every time a new lead is captured. After mapping, click on save and send test request to finalize the setup.

5. Finalizing the Google Ads and Salesforce Integration

Once you have mapped all the required fields and sent the test request, check your Salesforce account to confirm that the lead has been created successfully. You should see the lead details populated with the information received from Google Ads.

This process illustrates how Pabbly Connect streamlines the integration between Google Ads and Salesforce, ensuring that leads are captured and organized efficiently. With this setup, you can manage your leads more effectively and enhance your marketing efforts.

In summary, using Pabbly Connect allows you to automate the lead generation process by connecting Google Ads with Salesforce, making your workflow seamless and efficient.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Salesforce using Pabbly Connect. This integration automates lead capturing, making it easier to manage your leads in Salesforce effectively.