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Automatically Turn Website Visitors into Email Subscribers with Mailchimp

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating your website form with Mailchimp, you first need to access Pabbly Connect. Begin by visiting the Pabbly website and signing into your account.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create a new workflow that will allow you to automate the process of adding new form submissions as subscribers in Mailchimp.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow in Pabbly Connect to connect your website form to Mailchimp. Click on the ‘Create Workflow’ button and name your workflow, such as “Automatically Turn Website Visitors into Email Subscribers with Mailchimp”.

Select the folder for your workflow.
Choose a trigger application, which in this case will be ‘Webhook by Pabbly’.
Set the trigger event to ‘Catch Webhook’.

After setting up your trigger, you will receive a webhook URL. This URL is crucial as it acts as a bridge between your website form and Pabbly Connect.

3. Connecting Your Website Form to Pabbly Connect

Now that you have your webhook URL, it’s time to integrate it into your website form. Open the code of your website form and replace any existing webhook URL with the one provided by Pabbly Connect.

After saving the changes, return to your Pabbly Connect workflow. You should see that it is now waiting for a webhook response. To test the connection, submit a dummy lead through your website form.

4. Adding Mailchimp as an Action Step

Once your webhook is set up and tested, the next step is to add Mailchimp as an action application in your Pabbly Connect workflow. Click on ‘Add New Action Step’ and select Mailchimp.

Choose the action event ‘Add New Member with Custom Fields’.
Connect your Mailchimp account by entering your API key and data center.
Map the fields from your webhook response to Mailchimp fields.

This setup ensures that every new lead from your website form is automatically added as a subscriber in Mailchimp.

5. Testing Your Integration

After setting up the action step, it’s crucial to test your entire workflow. Submit another dummy lead through your website form and check if it appears in your Mailchimp account.

If everything is set up correctly, you should see the new subscriber created in Mailchimp with the details you provided. This confirms that Pabbly Connect is effectively automating your workflow.

Conclusion

In this tutorial, we demonstrated how to integrate your website form with Mailchimp using Pabbly Connect. This automation allows you to effortlessly manage your leads and enhance your email marketing efforts.