Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To begin the integration process using Pabbly Connect, visit the Pabbly website by typing paby.com in your browser. Sign in to your account by clicking the “Sign In” button at the top right corner. If you are new, you can sign up for free and receive 100 tasks monthly.

Once logged in, navigate to the “Pabbly Connect” application. This will take you to the dashboard where you can manage your workflows. To create a new workflow, click on the “Create Workflow” button. Name your workflow appropriately, such as “Automatically Send Google Ads Leads to WhatsApp,” and select the folder for organization.

2. Setting Up Google Ads as a Trigger in Pabbly Connect

In this section, we will set Google Ads as the trigger application in Pabbly Connect. After creating your workflow, the next step is to select Google Ads as your trigger application. Choose “New Lead Form Entry” as the trigger event.

  • Select Google Ads as the trigger application.
  • Choose “New Lead Form Entry” as the trigger event.
  • Click on “Connect” to establish the connection.

Next, you will need to connect Pabbly Connect with Google Ads by copying the webhook URL provided. Go to your Google Ads account, navigate to the lead form settings, and paste the webhook URL in the lead delivery option. This allows Google Ads to send lead information directly to Pabbly Connect.

3. Testing the Webhook Connection in Pabbly Connect

After setting up the webhook, it’s crucial to test the connection to ensure data is being received correctly in Pabbly Connect. In your Google Ads account, send test data to the webhook URL. You will see a notification indicating that Pabbly Connect is waiting for the webhook response.

Once you send the test data, return to Pabbly Connect to check for the response. If the connection is successful, you should see the test lead data populated in your workflow. This confirms that your Google Ads lead information is being captured correctly.

4. Setting Up WhatsApp as an Action in Pabbly Connect

Now that we have successfully set up Google Ads as a trigger, we will configure WhatsApp as the action application in Pabbly Connect. Click on the “Add New Action Step” and select “WhatsApp Cloud API” as the action application. Choose “Send Text Message” as the action event.

  • Select WhatsApp Cloud API as the action application.
  • Choose “Send Text Message” as the action event.
  • Click on “Connect” to establish the connection.

To complete the connection, you will need to enter the access token, phone number ID, and WhatsApp business account ID from your Meta for Developers account. Once entered, click on “Save” to finalize the connection. This setup allows Pabbly Connect to send WhatsApp messages automatically whenever a new lead is generated from Google Ads.

5. Sending WhatsApp Messages to Leads

With everything set up, it’s time to send automated WhatsApp messages to your leads using Pabbly Connect. In the action setup, enter the recipient’s mobile number and the message you want to send. Instead of typing the details manually, use the mapping feature to dynamically insert lead information.

For example, create a personalized message that includes the lead’s first name and last name. Click “Save and Send Test Request” to check if the message is sent successfully. You should receive the WhatsApp message shortly after the workflow is executed, confirming that the integration works seamlessly.

Conclusion

In this tutorial, we demonstrated how to integrate Google Ads with WhatsApp Cloud API using Pabbly Connect. This automation allows you to send personalized WhatsApp messages to leads captured from Google Ads, enhancing your communication efficiency. By following these steps, you can streamline your lead management process effectively.