Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Google Ads Integration

To begin integrating Google Ads with your CRM, first access Pabbly Connect. This platform allows you to automate processes effortlessly. Start by visiting the Pabbly website and signing into your account.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you will find options to create new workflows. Click on the “Create Workflow” button to initiate the process of connecting Google Ads with your CRM.

2. Creating a Workflow in Pabbly Connect

In this step, you will create a workflow specifically for sending Google Ads leads to your CRM. Name your workflow something like “Automatically Send Google Ads Leads to CRM” and select the appropriate folder for organization.

  • Name your workflow clearly for easy identification.
  • Select the folder where you want to save the workflow.
  • Click on “Create” to finalize your workflow setup.

Now, you will set the trigger application. Select Google Ads as your trigger, specifically choosing the event “New Lead Form Entry”. This will ensure that every new lead captured in Google Ads will automatically trigger the workflow.

3. Connecting Google Ads with Pabbly Connect

Next, you need to establish a connection between Google Ads and Pabbly Connect. This involves generating a webhook URL that will bridge the two applications. Copy the webhook URL provided by Pabbly Connect and head to your Google Ads account.

In Google Ads, create a lead form and navigate to the lead delivery option. Paste the copied webhook URL into the designated field. This step is crucial as it allows Google Ads to send lead data directly to Pabbly Connect.

  • Open your Google Ads account and create a lead form.
  • Locate the lead delivery option and paste the webhook URL.
  • Send a test to ensure the connection is working properly.

Once the test is sent and confirmed, return to Pabbly Connect to check if the data has been received successfully. This confirms that the connection between Google Ads and Pabbly Connect is functioning as intended.

4. Adding Your CRM as the Action Step

After successfully connecting Google Ads, the next step is to add your CRM as the action application in Pabbly Connect. You will select “System.io” as the action application and choose the event “Create Contact”.

To establish this connection, you will need to enter your API key and domain. Obtain your API key from your profile settings in System.io. After entering the required information, save the connection to finalize it.

  • Select “Create Contact” as the action event.
  • Enter your API key and domain from System.io.
  • Save the connection to proceed.

This step ensures that every new lead from Google Ads is automatically added to your CRM as a contact, streamlining your lead management process.

5. Mapping Data from Google Ads to Your CRM

Now that your CRM is connected, it’s time to map the data fields from Google Ads to your CRM. This is where you specify how the lead information will be transferred. Mapping ensures that the correct data is sent to the corresponding fields in your CRM.

For instance, you will map fields such as first name, last name, email, and phone number. Instead of manually entering these details, use the mapping feature to keep the process dynamic. This way, every new lead will populate the correct fields automatically.

  • Map fields like first name, last name, email, and phone number.
  • Ensure the mapping is dynamic to accommodate new leads.
  • Save and send the test request to verify the mapping.

After testing the mapping, check your CRM to confirm that the new contact has been created successfully. This completes the integration process, allowing you to automate lead capture from Google Ads into your CRM using Pabbly Connect.

Conclusion

In this tutorial, we explored how to integrate Google Ads with your CRM using Pabbly Connect. By following these steps, you can automate the process of capturing leads, ensuring they are added to your CRM without any manual effort.