Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To begin integrating Facebook Lead Ads with HubSpot CRM, you need to access Pabbly Connect. Start by visiting the Pabbly website and signing into your account. If you’re a new user, you can sign up for free, which allows you to explore 100 tasks monthly.

Once logged in, navigate to the Pabbly applications page and select Pabbly Connect. This will take you to the dashboard where you can create and manage your automation workflows. If you want to create a new workflow, simply click on the “Create Workflow” button.

2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, you need to create a new workflow. Name your workflow something descriptive, such as “Automatically Send Facebook Leads to HubSpot CRM”. Select a folder for organization, and then click on the “Create” button.

  • Name the workflow appropriately.
  • Select an existing folder or create a new one.
  • Click on “Create” to finalize the workflow setup.

Once the workflow is created, you will need to set up a trigger application, which in this case is Facebook Lead Ads. This step is critical as it specifies what event will initiate the automation process.

3. Setting Up Facebook Lead Ads as the Trigger

The next step in Pabbly Connect is to set Facebook Lead Ads as the trigger application. Select “Facebook Lead Ads” and choose the trigger event as “New Lead Instant”. Click on the “Connect” button to establish the connection.

If you have an existing connection, simply save it. Otherwise, you will need to create a new connection by logging into your Facebook account. Once connected, select the Facebook page that you want to use for the lead ads.

  • Select the Facebook page from the dropdown.
  • Choose the lead form associated with the page.
  • Save and send a test request to ensure it works.

This setup allows Pabbly Connect to capture new leads from your Facebook ads, which will trigger the next steps in your workflow.

4. Adding HubSpot as the Action Application

Now that you’ve set up Facebook Lead Ads as the trigger, it’s time to add HubSpot as the action application in Pabbly Connect. Choose “HubSpot” and select the action event as “Create a Contact”. Click on the “Connect” button to link your HubSpot account.

After connecting, you will need to map the fields from Facebook Lead Ads to HubSpot. This process ensures that the data from your leads is accurately transferred to your CRM. For instance, map the email address, phone number, and name fields accordingly.

  • Map the email address from Facebook Lead Ads to HubSpot.
  • Ensure the phone number is also mapped correctly.
  • Separate first and last names if necessary.

Completing this step allows Pabbly Connect to create a new contact in HubSpot CRM each time a lead is generated from Facebook.

5. Testing the Integration Workflow

After setting everything up in Pabbly Connect, it’s essential to test your integration. Go back to the Facebook Lead Ads testing tool and submit a test lead. This will help you verify that the data flows correctly into HubSpot.

Once the test lead is submitted, refresh your HubSpot CRM to check if the contact has been created successfully. If everything is configured correctly, you should see the new lead with all the details captured from the form submission.

  • Submit a test lead using the Facebook Lead Ads tool.
  • Refresh HubSpot to verify the new contact.
  • Check that all details are accurately captured.

Testing ensures that your automation is working as intended, allowing you to efficiently manage leads from Facebook directly into HubSpot using Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to integrate Facebook Lead Ads with HubSpot CRM using Pabbly Connect. By following these steps, you can automate lead management, ensuring that your new leads are captured and organized efficiently.