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Automatically Capture Google Ads Leads in Real-Time

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Airtable, you first need to access Pabbly Connect. Open your browser and navigate to Pabbly.com/connect. This platform allows you to automate workflows between various applications seamlessly.

If you are a new user, click on the “Sign Up Free” option to create an account. Existing users can simply sign in. Once logged in, you will be directed to the Pabbly Connect dashboard, where you can begin creating your automation workflow.

2. Creating a Workflow in Pabbly Connect

In Pabbly Connect, creating a workflow is straightforward. Click on “Create from Scratch” to initiate a new workflow. You will be prompted to describe your workflow in a single line. For this integration, type “When a new lead comes in from Google Ads, add it as a new record in Airtable”.

Select the Google Ads trigger for new leads.
Choose the Airtable action to create a new record.
Review and approve your workflow settings.

After setting up the trigger and action, click “Approve and Create” to finalize your workflow. You will receive a unique workflow link that can be used for testing and further adjustments.

3. Setting Up the Trigger for Google Ads

The next step in Pabbly Connect involves setting up the trigger for Google Ads. Select the application and the event that will initiate the workflow. For this integration, choose the Google Ads app and the event labeled “New Lead Form Entry”.

Once you select the event, Pabbly Connect will provide you with a Webhook URL. Copy this URL as you will need to paste it into your Google Ads lead form settings to establish the connection.

4. Configuring Airtable to Capture Leads

Now, it’s time to configure Airtable to receive the data from Google Ads through Pabbly Connect. In Airtable, create a new base and set up a table with fields that match the lead information you want to capture, such as name, email, phone number, and company name.

After setting up your Airtable base, return to Pabbly Connect to map the fields. Choose the Airtable app and select the action event “Create Record”. Map the data fields from your Google Ads lead form to the corresponding fields in Airtable. This ensures that the information flows correctly from one application to the other.

5. Testing the Integration Setup

Finally, it’s crucial to test your integration in Pabbly Connect. Go back to your Google Ads account and submit a test lead through the lead form. Check your Airtable base to see if the new record appears with the correct information.

If everything is set up correctly, you should see the lead data populated in Airtable shortly after submission. This confirms that your integration is working as intended, allowing you to capture leads in real-time.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Airtable using Pabbly Connect. By following these steps, you can automate your lead capture process effectively, ensuring that no leads are missed. Utilize Pabbly Connect for seamless automation in your business!