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Automatically Add Shopify Customers to a Mailchimp Newsletter

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Shopify with Mailchimp, first, you need to access Pabbly Connect. Go to the Pabbly Connect dashboard by visiting pabbly.com/connect. This platform is crucial for automating your business processes.

If you are a new user, click on the ‘Sign Up Free’ button to create your account. Existing users can simply sign in. Pabbly Connect offers 100 free tasks per month for exploration, allowing you to test the integration.

2. Creating a New Workflow in Pabbly Connect

After signing in, click on the ‘Create Workflow’ button in Pabbly Connect. You can choose to create using the quick builder. This feature simplifies the integration process between Shopify and Mailchimp.

Select the trigger application as Shopify.
Choose the trigger event as ‘New Order’.
Set the action application to Mailchimp and select ‘Add New Member’.

After configuring these settings, click on ‘Approve’ to create your workflow. This will help you automate the process of adding new Shopify customers to Mailchimp.

3. Connecting Shopify to Pabbly Connect

Next, you need to connect your Shopify store to Pabbly Connect. Copy the webhook URL provided in your workflow. This URL will allow Shopify to send data to Pabbly Connect whenever a new order is created.

Navigate to your Shopify account, go to ‘Settings’, and then select ‘Notifications’. Here, you will add a new webhook by clicking on ‘Create Webhook’. Choose ‘Order Creation’ as the event and paste the copied webhook URL. Finally, click ‘Save’ to complete the connection.

4. Testing the Integration with a New Order

To ensure that the integration works, create a new order in your Shopify store. Fill in the checkout details, including email, name, and payment information. Once you complete the order, Pabbly Connect will receive the order data via the webhook.

Return to your Pabbly Connect dashboard to check for the webhook response. You should see the order details populated, confirming that the connection is successful. This response includes all relevant fields from the Shopify order.

5. Adding New Subscribers to Mailchimp

Now that you have the order data in Pabbly Connect, the next step is to add this information to Mailchimp. Click on the ‘Connect’ button for Mailchimp in your workflow. If you have an existing connection, you can select it; otherwise, create a new connection.

Obtain your Mailchimp API key from your profile settings.
Enter the API key and the data center in Pabbly Connect.
Map the customer details from Shopify to Mailchimp fields.

Once you have mapped the fields, click ‘Save and Send Test Request’. This will send the customer data to Mailchimp, confirming successful integration. You can verify this by checking your Mailchimp audience list for the new subscriber.

Conclusion

In this tutorial, we demonstrated how to integrate Shopify with Mailchimp using Pabbly Connect. By following these steps, you can automate the process of adding new customers to your Mailchimp account effortlessly, enhancing your marketing strategy.