Watch Step By Step Video Tutorial Below
1. Access Pabbly Connect for Integration
To start integrating Google Ads leads with Kit, first access Pabbly Connect. If you’re a new user, visit pabbly.com/connect to sign up for a free account. This allows you to explore the features of Pabbly Connect, including adding up to 100 Google Ads leads for free.
Once you’re logged in, navigate to the workflow builder. This is where you’ll set up triggers and actions. The trigger initiates the process, while the action defines what happens next. Ensure you have your Google Ads and Kit accounts ready for connection.
2. Set Up Trigger for Google Ads in Pabbly Connect
In the workflow builder of Pabbly Connect, click on the “Add Trigger” button. Choose Google Ads as the application and select the event as “New Lead Form Entry”. This event will trigger the workflow whenever a new lead is captured from your Google Ads campaign.
After selecting the event, you will receive a webhook URL. Copy this URL to connect Google Ads with Pabbly Connect. Navigate to your Google Ads campaign and ensure a lead form is set up. Scroll to the lead delivery section to paste the webhook URL and enter the required key.
- Open your Google Ads campaign.
- Locate the lead delivery section.
- Paste the copied webhook URL.
- Enter the key and send test data.
Once the test data is sent successfully, Pabbly Connect will capture the response, allowing you to proceed with the next steps in your workflow.
3. Add Action to Insert Leads into Kit
Now that you have set up the trigger, it’s time to add an action step in Pabbly Connect. Click on “Add New Action Step” and select Kit as the application. Choose the event “Insert or Update Subscriber by Email” to ensure that new leads are added to your Kit account.
If you have an existing connection with Kit, select it. Otherwise, create a new connection by clicking on the “Connect with Kit” button. Grant Pabbly Connect access to your Kit account to finalize the connection.
- Enter the email address and first name from the lead form.
- Map these fields dynamically to ensure data is updated with each new lead.
- Set the subscriber state to active.
After mapping the required fields, click on “Save and Send Test Request”. If successful, you will see a positive response indicating that the new lead has been added to your Kit account.
4. Automate Adding Subscribers to a Sequence in Kit
To enhance your automation further, you can add subscribers to a specific sequence or form in Kit. In the workflow builder of Pabbly Connect, click on “Add New Action Step” again and select Kit.
For this action, choose the event “Add Subscriber to Form or Sequence”. This allows you to integrate your leads into a marketing sequence or form efficiently. Create the connection with Kit as you did previously.
- Select the form or sequence you wish to add subscribers to.
- Map the subscriber ID accordingly.
By completing these steps, you ensure that every new lead from Google Ads is not only added as a subscriber but also integrated into your marketing efforts seamlessly through Pabbly Connect.
5. Conclusion
In this tutorial, we demonstrated how to automate the process of adding Google Ads leads to Kit using Pabbly Connect. By following the steps outlined, you can streamline your lead management and ensure that every new lead is captured and utilized effectively.
With Pabbly Connect, integrating your applications becomes a hassle-free experience, allowing you to focus on growing your business efficiently.
Try out this automation today to enhance your lead management process!



