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Automatically Add Google Ads Leads to CRM

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Ads with Salesforce, you need to access Pabbly Connect. Start by typing pabbly.com/connect in your browser. This will take you to the Pabbly Connect homepage.

Here, you’ll see options to either sign in or sign up for free. If you are a new user, click on “Sign Up for Free” to get started with 100 free tasks every month. Existing users should simply sign in to their accounts.

2. Creating a New Workflow in Pabbly Connect

Once logged into Pabbly Connect, navigate to the dashboard where you can create a new connection. Click on “Create New Workflow” to begin setting up your integration.

You will have three options: create from scratch, use AI props, or quick builder. For this tutorial, select “Create from Scratch”. This allows for a detailed setup tailored to your needs.

Choose a name for your workflow.
Select the trigger event as “New Lead Form Entry” from Google Ads.
Set the action event to “Create Contact” in Salesforce.

After configuring these settings, click on “Save” to proceed with your workflow creation.

3. Setting Up Google Ads in Pabbly Connect

In this section, you will set up Google Ads to send leads to Pabbly Connect. Copy the provided webhook URL from Pabbly Connect and navigate to your Google Ads account.

In Google Ads, create or edit your lead form. Under the lead delivery options, find the webhook integration section and paste the copied URL. This setup allows Google Ads to send lead data directly to Pabbly Connect.

Add required fields such as first name, last name, email, and phone number.
Test the lead form to ensure it triggers the webhook correctly.

Once the lead form is ready, you can proceed to test the integration by submitting a test lead.

4. Mapping Data to Salesforce

Now that you have set up Google Ads, it’s time to map the lead data to Salesforce using Pabbly Connect. After receiving a test lead, you will see the data fields in Pabbly Connect.

For mapping, select the appropriate fields from the test lead data to match Salesforce fields. This includes mapping first name, last name, email, and phone number. This step ensures that the correct data is sent to Salesforce when a new lead is generated.

Map the first name to the corresponding Salesforce field.
Do the same for last name, email, and phone number.

After mapping all necessary fields, click on “Save” to finalize the setup.

5. Testing the Integration

To ensure everything works correctly, it’s crucial to test the integration between Google Ads and Salesforce via Pabbly Connect. Submit a test lead through your Google Ads lead form.

After submission, check your Salesforce account to see if the new contact has been created successfully. If everything is set up correctly, you should see the new lead with the mapped details.

In case of any issues, revisit your Pabbly Connect workflow to ensure all steps are correctly configured. This testing phase is vital to confirm that leads from Google Ads are being captured accurately in Salesforce.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Salesforce using Pabbly Connect. By following the steps outlined, you can automate your lead management effectively, ensuring that every new lead is captured and added to your CRM instantly.