Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Instagram Lead Ads

To begin automating your Instagram lead ads, you need to access Pabbly Connect. Start by visiting paby.com/connect in your browser, where you will see options to sign in or sign up.

If you are a new user, click on “Sign Up Free” to explore the software with 100 free tasks each month. Existing users can simply sign in to their accounts. Once logged in, navigate to the Pabbly apps window and select Pabbly Connect to access the dashboard.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, it’s time to create a new workflow. Click on “Create from Scratch” or “Create using AI”. For this tutorial, we will use the AI workflow builder.

  • Input a prompt: “When a new lead comes in from Instagram lead ads, add it to Google Sheets and send email via Gmail”.
  • Select the trigger: “New Lead Instant” for Instagram.
  • Choose the action for Google Sheets: “Add a New Row”.
  • Select the action for Gmail: “Send Email”.

After reviewing your workflow, click “Approve” and create it. You will receive a workflow link, marking the successful creation of your automation.

3. Setting Up the Trigger with Instagram Lead Ads

The next step involves setting up the trigger for your workflow using Pabbly Connect. Click on “Connect with Instagram Lead Ads” and select your Facebook account linked to your Instagram.

After connecting, choose your Facebook page (e.g., “Natural Glow Skin Care”) and select the lead generation form you wish to use. This ensures that only leads from this specific form are captured by Pabbly Connect.

  • Set the response format to “Simple” for organized data.
  • Click “Save” and then “Send Test Request”.

To generate a test lead, use the Lead Ads Testing Tool by Meta. After creating a test lead, check the workflow to confirm that the details have been successfully captured.

4. Adding Leads to Google Sheets via Pabbly Connect

Once the trigger is set, the next action is to add the captured leads to Google Sheets using Pabbly Connect. Click on “Build a New Connection” and sign in with your Google account.

Once connected, select the spreadsheet (e.g., “New Leads”) and the specific sheet (e.g., “Sheet1”) where you want to store the lead information. Instead of entering details manually, map the data from the previous trigger step.

  • Map lead details such as name, email, contact, and skin type.
  • Click “Save” and then “Send Test Request” to ensure data is added correctly.

After successful mapping, check your Google Sheets to confirm that the lead details are added as a new row, validating the successful integration via Pabbly Connect.

5. Sending Follow-Up Emails through Gmail

The final step in this automation process is to send a personalized follow-up email to each new lead using Pabbly Connect. Create a new connection with Gmail and sign in to your account.

Once connected, fill in the sender name (e.g., “Natural Glow Skin Care”) and subject line (e.g., “Your Skincare Journey Begins with Natural Glow”). For the email content, input the HTML code for your email, ensuring to map the lead’s first name for personalization.

  • Select “HTML” as the content type for a visually appealing email.
  • Click “Save” and then “Send Test Request” to confirm email delivery.

After sending the test email, check the recipient’s inbox to ensure the email was received successfully, completing the automation setup using Pabbly Connect.

Conclusion

This tutorial has outlined how to automate Instagram lead ads using Pabbly Connect, integrating Google Sheets and Gmail for effective lead management. By following these steps, you can streamline your lead capture and follow-up process.