Watch Step By Step Video Tutorial Below
1. Access Pabbly Email Marketing for Integration
To begin integrating your leads into Pabbly Email Marketing, first access Pabbly Connect. This platform is essential for automating your lead management process. If you are a new user, simply visit Pabbly Email Marketing and sign up for free to explore its features.
Once logged in, navigate to the workflow builder within Pabbly Connect. This interface allows you to set up triggers and actions that will automate the process of adding leads to your email list. Make sure to familiarize yourself with the dashboard and available options.
2. Set Up Trigger with Google Ads in Pabbly Email Marketing
Next, set up the trigger for your automation. In Pabbly Connect, click on the ‘Add Trigger’ button and select Google Ads as your application. For the event, choose ‘New Lead Form Entry’ to capture leads directly from your Google Ads campaigns.
- Select Google Ads as your trigger application.
- Choose the event ‘New Lead Form Entry.’
- Connect your Google Ads account to Pabbly Connect.
After connecting, you will receive a webhook URL. Copy this URL and paste it into your Google Ads account under the lead form settings. This connection is crucial for sending lead data to Pabbly Email Marketing.
3. Connect Google Ads to Pabbly Email Marketing
In your Google Ads account, navigate to the lead form settings and find the webhook integration option. Paste the URL you copied from Pabbly Connect into the designated field. This step establishes the link between Google Ads and Pabbly Email Marketing.
Once the URL is added, send test data to ensure the connection is working. You should see the test details captured in your Pabbly Connect workflow. This confirms that the integration is functioning correctly and ready to receive real leads.
4. Add Subscribers to Pabbly Email Marketing
After setting up the trigger, the next step is to add subscribers to your email list. In Pabbly Connect, select Pabbly Email Marketing as your action application. Choose the event ‘Add Subscriber’ to automate the addition of new leads.
- Select ‘Add Subscriber’ as your event.
- Connect your Pabbly Email Marketing account using the API token.
- Map the lead details from the previous step.
By mapping the lead details, such as first name, last name, email, and phone number, you ensure that each new lead is accurately added to your Pabbly Email Marketing list. This automation saves time and helps maintain an organized email marketing strategy.
5. Test and Finalize Your Integration
Finally, after mapping the required fields in Pabbly Email Marketing, click on ‘Save and Send Test Request.’ This action will test the integration by adding a subscriber to your email list. You should receive a confirmation message indicating that the subscriber was created successfully.
To verify, check your subscriber list in Pabbly Email Marketing. You should see the new subscriber added with the details you provided. This confirms that your automation is set up correctly, allowing you to manage leads efficiently.
Conclusion
In this tutorial, we explored how to integrate Pabbly Email Marketing with Pabbly Connect to automate the addition of leads from Google Ads. This seamless integration enhances your email marketing efforts and ensures that your leads are managed efficiently.



