📈 Grow Your Business Freely.
No Limits Holding You Back.

When we introduced unlimited plans, one of our biggest goals was to give customers the freedom to use our products without constantly worrying about limits.

This came from my own experience. I remember using platforms like Zoho Desk, where I would hesitate before adding another team member.

Every additional user meant additional cost. I never liked that feeling, and I wanted Pabbly to be different.

Our philosophy around fair usage is simple: use the platform freely, as long as your usage doesn't negatively impact other customers.

We don't aggressively police how individual customers use their accounts. In fact, more than 99.9% of our customers never hear from us about fair usage.

Freelancers, agencies and multiple businesses

If you're a freelancer or an agency managing automations for multiple independent clients, our policy recommends a separate Pabbly Plus account for each client business.

This keeps each client's resource consumption independent and keeps the platform sustainable for everyone.

At the same time, we understand that a single business owner may run several businesses, brands or ventures. In those situations, we are generally flexible and reasonable.

We don't look at the number of businesses alone. Our main concern is overall resource consumption, and whether that usage could negatively affect other customers.

How much usage is fair?

With Pabbly Connect, for example, someone could run 100,000 tasks every single day. That comes to roughly 3 million tasks a month.

To put that into perspective, Zapier charges approximately $4,000 a month for just 2 million tasks on its Team plan (billed annually).

That's a substantial amount of automation, and we are comfortable with customers getting that kind of value from our platform.

We have invested in substantial server infrastructure, so we can support customers with high usage.

However, if someone consistently generates hundreds of thousands of tasks every single day, consuming an exceptionally large amount of resources, it can start to affect other customers.

In that case, we may reach out to discuss their usage. That can happen even if they run just one business. Fair usage isn't simply about how many businesses are involved.

A real example

Over the last 12 months, among thousands of customers, we contacted just one customer about exceptionally high resource consumption.

Interestingly, they were already aware that their usage was unusually high. They understood our concern and were happy to purchase another Pabbly Plus license to cover it.

That's how we prefer to handle these situations: through reasonable conversations, not arbitrary restrictions.

Most customers recognize when their usage becomes exceptionally aggressive. In those rare cases, we simply work together to find a reasonable solution.

Our intention is to give you as much freedom as reasonably possible, while making sure the platform stays reliable for everyone.

We want you to focus on growing your business, not on worrying about usage limits. That's the philosophy behind our unlimited plans.

Neeraj Agarwal, Co-Founder, Pabbly