How to Add Lead Details to Brevo Automatically

Learn how to automate adding lead details to Brevo using Pabbly Connect. Follow our step-by-step tutorial to streamline your lead management process. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Lead Automation

To automate adding lead details to Brevo, start by accessing Pabbly Connect. If you are a new user, navigate to pabbl.com/connect in your browser. Click on the ‘Sign up for free’ option in the top right corner to create your account.

Once signed up, you will receive 100 free tasks each month to explore the features of Pabbly Connect. This allows you to add up to 100 lead details to your Brevo account without any cost. After trying Pabbly Connect, you can choose to purchase a subscription plan if you find it beneficial.

2. Setting Up Your Workflow in Pabbly Connect

Now, you’ll need to set up your workflow in Pabbly Connect. Open the workflow builder, which is essential for automation. Here, you will establish triggers and actions that control the flow of data.

Click on the ‘Add Trigger’ button. For the trigger application, search for ‘Google Ads’ and select it. Choose the event as ‘New Lead Form Entry’ and proceed by clicking ‘Connect’. This will generate a webhook URL that you need to copy.

• Go to your Google Ads campaign and add a lead form.
• Paste the copied webhook URL in the lead delivery section.
• Enter the key and click on ‘Send Test Data’.

Once the test data is sent, Pabbly Connect will capture the response, including phone number, email address, first name, and last name. You can either wait for a real lead or use the test data to proceed with the automation setup.

3. Connecting Brevo with Pabbly Connect

Next, you will connect Brevo with Pabbly Connect. Click on ‘Add New Action Step’ and search for ‘Brevo’. Select Brevo and choose the event ‘Create or Update Contact’. Click on ‘Connect’ to establish the integration.

If you have an existing connection, select it. Otherwise, create a new connection by entering your Brevo domain and API key. To get the API key, log into your Brevo account, navigate to the SMTP and API page, and generate a new API key. Name it accordingly, such as ‘New Lead from Ads’.

• Copy the generated API key and paste it into Pabbly Connect.
• Map the email address from the previous step by entering it in the designated field.
• Select the appropriate list for new leads.

After filling in the required fields, click on ‘Save and Send Test Request’. If successful, you will see a confirmation that the lead details have been added to your Brevo account.

4. Verifying Lead Addition in Brevo

After successfully adding lead details, it is important to verify that the data has been correctly captured in Brevo. Navigate to your Brevo account and check the contact list for new leads.

You should see the details of the lead you just added, including the name and email address. This confirms that Pabbly Connect has successfully automated the process of adding leads from Google Ads to Brevo.

With this setup, every time you receive a new lead from Google Ads, a corresponding contact will be created or updated in your Brevo account automatically, streamlining your lead management process.

Conclusion

In this tutorial, we demonstrated how to automate the addition of lead details to Brevo using Pabbly Connect. By following the steps outlined, you can streamline your lead management process effectively. Start using Pabbly Connect today to enhance your business automation.