How to Add LinkedIn Leads to Mailchimp Automatically (Step-by-Step)

Learn how to automatically add LinkedIn leads to Mailchimp using Pabbly Connect. This step-by-step tutorial covers everything you need to know. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin adding LinkedIn leads to Mailchimp automatically, first, you need to access Pabbly Connect. Visit the Pabbly Connect website and sign in to your account. If you are a new user, you can sign up for free and get 100 free tasks every month.

Once logged in, navigate to the dashboard where you will see options to create workflows. Click on the ‘Create Workflow’ button to start setting up your automation process.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow in Pabbly Connect specifically for integrating LinkedIn leads into Mailchimp. Name your workflow as ‘Add LinkedIn Leads to Mailchimp Automatically’ and select the appropriate folder for saving this workflow.

After naming your workflow, you’ll have two major steps: trigger and action. The trigger will capture new leads from LinkedIn, while the action will add those leads to Mailchimp. Click on the ‘Create’ button to finalize the workflow setup.

3. Setting Up the Trigger for LinkedIn Leads

For the trigger, select LinkedIn as your application and choose the event as ‘Lead Notification’. This will ensure that every time a new lead is generated through LinkedIn lead ads, Pabbly Connect captures the response.

• Log in to your LinkedIn account when prompted.
• Select your sponsored account from the dropdown menu.
• Click on ‘Save and Send Test Request’ to ensure the connection is established.

Once the connection is established, Pabbly Connect will wait for a webhook response from LinkedIn. Generate a test lead to verify if the setup is working correctly.

4. Adding Mailchimp as an Action Step

After successfully setting up the trigger, it’s time to add an action step that connects to Mailchimp. In this step, select Mailchimp as your action application and choose the event ‘Add Member with Custom Fields’.

Click on the ‘Connect’ button and provide your Mailchimp API token and data center. To find your API token, log into your Mailchimp account, navigate to the profile section, and under ‘Extras’, select ‘API Keys’. Create a new key and copy it into Pabbly Connect.

5. Mapping Data from LinkedIn to Mailchimp

Once Mailchimp is connected, you will need to map the data fields from LinkedIn to Mailchimp. Select the list where you want to add the new member and map the email address and other details from the LinkedIn lead response.

• Map the email address, first name, last name, and phone number.
• Set the status to ‘subscribed’ and add any relevant tags.

Once all fields are mapped, click on ‘Save and Send Test Request’. Refresh your Mailchimp contacts page to verify that the new lead has been added successfully. This completes the integration process using Pabbly Connect.

Conclusion

By following these steps, you can efficiently automate the process of adding LinkedIn leads to Mailchimp using Pabbly Connect. This setup not only saves time but also ensures that your leads are captured and managed effectively.