How to Connect WooCommerce to ActiveCampaign (Step-by-Step)

Learn how to seamlessly connect WooCommerce to ActiveCampaign using Pabbly Connect in this detailed, step-by-step tutorial. Automate your customer data management effortlessly! Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect to Start Integration

To connect WooCommerce to ActiveCampaign, first, access Pabbly Connect. This platform serves as the automation solution that facilitates the integration between these two applications. Begin by navigating to the Pabbly Connect website and logging into your account.

If you do not have an account, you can sign up for free and explore its features. After logging in, you will be directed to the dashboard where you can create a new workflow for your integration.

2. Create an Automation Workflow in Pabbly Connect

Once you are on the Pabbly Connect dashboard, click on the ‘Create Workflow’ button. This initiates the setup for your integration. Name your workflow something descriptive, such as ‘Connect WooCommerce to ActiveCampaign Step-by-Step.’ This helps in identifying the purpose of the workflow later. using Pabbly Connect

• Click on the ‘Create Workflow’ button.
• Enter a descriptive name for your workflow.
• Select the ‘New Order’ trigger from WooCommerce.

After naming, select WooCommerce as your trigger application. This setup will capture new orders placed in your WooCommerce store, allowing you to automate the process of adding customers to ActiveCampaign.

3. Set Up the Trigger for WooCommerce

Next, configure the trigger settings in Pabbly Connect. Choose the event type as ‘New Order Created.’ Click on the connect button to generate a webhook URL. This URL is essential for linking WooCommerce to Pabbly Connect.

Copy the generated webhook URL and navigate to your WooCommerce settings. This process involves adding the webhook URL to your WooCommerce account, ensuring that new orders trigger the automation. Go to WooCommerce settings, then to the Advanced section, and select Webhooks to add a new webhook.

4. Configure the Webhook in WooCommerce

In the WooCommerce Webhooks section, click on ‘Add Webhook.’ Here, you will need to input specific details. Name your webhook, set the status to ‘Active,’ and select ‘Order Created’ as the topic. Finally, paste the copied webhook URL from Pabbly Connect into the Delivery URL field.

Once the webhook is configured, save the settings. This step ensures that whenever a new order is placed in WooCommerce, the data is sent to Pabbly Connect for further processing.

• Name your webhook and set it to ‘Active.’
• Select ‘Order Created’ as the topic.
• Paste the webhook URL into the Delivery URL field.

After saving, return to Pabbly Connect and test the webhook by placing a new order in your WooCommerce store. This will confirm if the integration is functioning correctly.

5. Add ActiveCampaign Action in Pabbly Connect

After confirming that WooCommerce is sending data, return to your Pabbly Connect workflow. Now, select ActiveCampaign as your action application. Choose the action event as ‘Create Contact.’ This action will automatically add new customers from WooCommerce to your ActiveCampaign account.

To complete this integration, you will need to connect your ActiveCampaign account by entering the API URL and key. You can find these details in your ActiveCampaign account settings under the Developer section. Paste the API URL and key into the respective fields in Pabbly Connect.

Select ActiveCampaign as the action application. Choose ‘Create Contact’ as the action event. Input your ActiveCampaign API URL and key.

Once configured, map the fields from the WooCommerce order data to the ActiveCampaign contact fields. This ensures that customer details are accurately transferred, creating a seamless integration.

Conclusion

In this tutorial, we explored how to connect WooCommerce to ActiveCampaign using Pabbly Connect. By following the steps outlined above, you can automate the process of adding new customers to your CRM effortlessly. This integration not only saves time but also ensures data accuracy and security.

Utilizing Pabbly Connect for this integration allows businesses to streamline their customer management processes, enhancing overall efficiency and productivity.