How to Create Google Ads Leads as Apollo.io Contact Using Pabbly Connect

Learn how to integrate Google Ads with Apollo.io to create leads using Pabbly Connect. Follow this step-by-step tutorial for seamless automation. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Apollo.io Integration

To create Google Ads leads as Apollo.io contacts, you first need to access Pabbly Connect. Open your browser and navigate to the Pabbly Connect landing page by typing in ‘Pabbly.com/connect’. This platform provides the automation needed for seamless integration between Google Ads and Apollo.io.

Once on the Pabbly Connect page, you will see options to either sign in or sign up for free. If you are a new user, click on the ‘Sign up for free’ button to get started with a hundred free tasks each month. For existing users, click ‘Sign in’ to access your account and navigate to the dashboard where you can create workflows.

2. Creating a Workflow in Pabbly Connect

After signing into Pabbly Connect, the next step is to create a workflow that will automate the process. Click on the ‘Create Workflow’ button, and you will be prompted to select a workflow builder. Choose the new workflow builder for a modern interface and better flexibility.

• Enter a name for your workflow.
• Select a folder to save your workflow.
• Click on the ‘Create’ button to proceed.

Once the workflow window opens, you will see options for adding triggers and actions. Triggers are events that start the automation process, while actions are the results of those triggers. Click on the ‘Add Trigger’ button to start setting up your Google Ads integration.

3. Setting Up Google Ads Trigger in Pabbly Connect

In this step, you will configure the Google Ads trigger in your Pabbly Connect workflow. Search for ‘Google Ads’ as the trigger application and select it. Choose the trigger event as ‘New Lead Form Entry’ and click on ‘Connect’. This step is crucial as it establishes the connection between Google Ads and Pabbly Connect.

After connecting, a webhook URL will be generated. Copy this URL and proceed to your Google Ads account. In your lead form settings, navigate to the lead delivery option and paste the webhook URL. Enter the necessary key and click on ‘Send Test Data’. This action will send test lead data to Pabbly Connect, confirming the connection is successful.

4. Creating a Contact in Apollo.io

Now that the trigger is set, the next step is to create a contact in Apollo.io using the lead details received from Google Ads. In your Pabbly Connect workflow, click on ‘Add New Action Step’. Search for ‘Apollo.io’ and select it. Choose the action event as ‘Create Contact’ and click on ‘Connect’.

• If you have an existing connection, select it. Otherwise, click on ‘Add New Connection’.
• You will need the API key from your Apollo account. Go to ‘Admin Settings’, then ‘Integrations’, and find the API section.
• Create a new API key, name it, and copy it back to Pabbly Connect.

After entering the API key in Pabbly Connect, proceed to map the lead details such as first name, last name, and email. Once all required fields are filled, click on ‘Save and Send Test Request’. This will create a new contact in Apollo.io using the lead details from Google Ads.

5. Finalizing the Google Ads and Apollo.io Integration

With the contact creation step completed, your Pabbly Connect workflow is now set up to automatically create Apollo.io contacts whenever a new lead is generated in Google Ads. To finalize, check your Apollo.io account under the ‘People’ section to confirm that the new contact has been created successfully.

Now you have a fully automated process where every new lead from Google Ads will be seamlessly added to Apollo.io without any manual intervention. This integration allows you to focus on other aspects of your business while ensuring that your leads are managed effectively.

Conclusion

In this tutorial, you learned how to use Pabbly Connect to integrate Google Ads with Apollo.io for automatic lead management. By following these steps, you can streamline your workflow and enhance your lead generation process. Start automating today for greater efficiency in your business!