How to Export Specific Data from Google Analytics to MS Excel Using Pabbly Connect

Learn how to automate the export of specific data from Google Analytics to MS Excel using Pabbly Connect. Follow this detailed step-by-step tutorial for seamless integration.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Google Analytics and MS Excel Automation

To begin with the automation process, you need to access Pabbly Connect. Start by visiting the Pabbly Connect website and signing up for a free account. If you already have an account, simply sign in to get started.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you will create a new workflow specifically for exporting data from Google Analytics to MS Excel. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Google Analytics to MS Excel.’ This setup allows you to automate the export of specific data seamlessly.

2. Setting Up the Trigger in Pabbly Connect

The next step involves setting up the trigger that will initiate the workflow. In Pabbly Connect, triggers are events that start the automation process. For this integration, you will use the schedule feature to run the workflow daily. using Pabbly Connect

• Select ‘Schedule’ as the trigger type.
• Choose ‘Every Day’ from the options provided.
• Set the time for the automation to run, for example, 9:00 AM.

After configuring the schedule, click ‘Save.’ This ensures that your workflow will execute daily at the specified time, retrieving analytics data from Google Analytics automatically.

3. Connecting Google Analytics to Pabbly Connect

Now that your trigger is set, the next step is to connect Google Analytics with Pabbly Connect. In the action window, search for and select ‘Google Analytics’ as the application. For the action event, choose ‘Get Run Report GA4’ and click on ‘Connect.’

You will need to authenticate your Google Analytics account. Select your account and grant permission for Pabbly Connect to access your analytics data. Once connected, enter the Property ID from your Google Analytics account, which you can find in the Admin section of your Google Analytics dashboard.

4. Configuring Data Fetching and Metrics

In this step, you will configure the data fetching parameters in Pabbly Connect. Specify the start and end dates for the data you want to retrieve. Since you want yesterday’s data, enter ‘yesterday’ for both fields.

• Input the metrics you wish to retrieve, such as active users, bounce rate, and conversions.
• Use commas to separate multiple metrics.
• You can also apply filters to refine the data based on your requirements.

After configuring these details, click on ‘Save and Send Test Request’ to fetch the analytics data. Pabbly Connect will retrieve the specified metrics from Google Analytics successfully.

5. Adding Data to MS Excel Using Pabbly Connect

After fetching the data from Google Analytics, the final step is to add this data to MS Excel. In Pabbly Connect, add another action step and search for ‘Microsoft Excel.’ Select the action event ‘Add Row to Worksheet’ and connect your Microsoft Excel account. using Pabbly Connect

Map the fields from the fetched data into the corresponding columns in your Excel sheet. For example, map the current date to Column A, bounce rate to Column B, sessions to Column C, active users to Column D, and conversions to Column E. Once all fields are mapped, click on ‘Save and Send Test Request’ to add the data to your Excel sheet.

Conclusion

In this tutorial, we explored how to automate the export of specific data from Google Analytics to MS Excel using Pabbly Connect. By setting up a scheduled workflow, connecting your Google Analytics account, and mapping the data to Excel, you can streamline your reporting process effectively. This automation not only saves time but ensures you have the necessary data at your fingertips daily.