Using Pabbly Connect for Marketing Your Spice Shop via WhatsApp Cloud API

Learn how to effectively use Pabbly Connect to automate WhatsApp marketing for your spice shop through Facebook lead integration. Follow our step-by-step guide! Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Your Spice Shop Marketing

To begin using Pabbly Connect for marketing your spice shop, first visit the Pabbly website. Click on the ‘Sign Up Free’ option if you are a new user, or ‘Sign In’ if you already have an account. Once logged in, navigate to the Pabbly Connect section.

Here, you will see a button labeled ‘Create Workflow’. Click this button to initiate the setup process. You’ll be prompted to name your workflow; a suitable name for this case could be ‘Facebook Leads to WhatsApp’. After naming it, click ‘Create’ to proceed.

2. Integrating Facebook Lead Ads with Pabbly Connect

In this section, we will set up Facebook Lead Ads as the trigger in Pabbly Connect. Select ‘Facebook Lead Ads’ as your trigger application. Choose the trigger event as ‘New Lead Instant’. This means that every time a new lead is generated on your Facebook page, an action will be triggered to send a WhatsApp message.

• Click ‘Add New Connection’ to connect your Facebook account.
• Once connected, select your Facebook page from the dropdown menu.
• After selecting the page, choose the specific form you created for your spice business.

After setting up these details, save your settings and send a test request. This will confirm that the connection between Pabbly Connect and Facebook Lead Ads is functioning correctly.

3. Creating a WhatsApp Cloud API Connection

Next, we will set up the WhatsApp Cloud API in Pabbly Connect to send messages. Select ‘WhatsApp Cloud API’ as your action application. Choose ‘Send Template Message’ as the action event. Click ‘Add New Connection’ to begin connecting your WhatsApp account.

To connect, you will need to input several keys from the WhatsApp developers’ page. Navigate to the developers page, and find the ‘Getting Started’ section. Here, copy the ‘Temporary Access Token’ and paste it into Pabbly Connect.

• Copy the ‘Phone Number ID’ from the developers’ page and paste it into Pabbly Connect.
• Lastly, copy the ‘WhatsApp Business Account ID’ and paste it as well.

Once you have filled in all the necessary details, save the connection. This will enable Pabbly Connect to send messages through your WhatsApp account.

4. Mapping Data for WhatsApp Messages

Now that we have established the connection, it’s time to map the data for the WhatsApp messages in Pabbly Connect. Select the template name for the message you want to send; for this example, it is ‘Send Brochure Final’. This template will include personalized greetings and your business information.

When mapping the recipient’s mobile number, ensure that you enter it without the plus sign and include the country code. You can utilize a text formatter in Pabbly Connect to split the phone number and remove the plus sign.

Map the recipient’s mobile number from the Facebook lead data. Fill in the body fields with the user’s name and your business name. Add the URL for the brochure you want to send to the user.

Once all data is mapped correctly, save the settings and send a test request to verify that the message is being sent as expected.

5. Testing the Integration

Finally, it’s crucial to test the integration you have set up using Pabbly Connect. After configuring everything, create a dummy lead on your Facebook page to see if the WhatsApp message is sent successfully. Make sure to delete any previous test leads before creating a new one to avoid confusion.

After submitting the dummy lead form, check the WhatsApp account of the recipient. If everything is set up correctly, you should see the message arrive with the brochure attached, confirming that the integration works seamlessly.

This entire process demonstrates how Pabbly Connect can automate your marketing efforts by sending personalized messages to potential customers through WhatsApp whenever new leads are generated on Facebook.

Conclusion

Using Pabbly Connect to automate WhatsApp marketing for your spice shop can significantly enhance your customer engagement. By integrating Facebook Lead Ads and WhatsApp Cloud API, you can efficiently send brochures to new leads, saving time and streamlining your marketing efforts.