This Automation Turns Your Leads into Customers

Learn how to automate your lead conversion process using Pabbly Connect, Google Ads, and Gmail to enhance your business efficiency. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Lead Automation

To begin automating your lead conversion process, you need to access Pabbly Connect. Start by visiting Pabbly.com in your browser. This platform is essential for integrating Google Ads and Gmail to streamline your lead management.

Once on the homepage, you will find two options: ‘Sign In’ and ‘Sign Up for Free’. If you are new, click on ‘Sign Up for Free’ to create an account and explore the software with 100 free tasks each month. If you already have an account, simply click ‘Sign In’ to access your dashboard.

2. Creating a Workflow in Pabbly Connect

After signing in to Pabbly Connect, navigate to the dashboard and select the ‘Access Now’ button to enter the Pabbly Connect interface. Here, you will create a new workflow that will automate the lead conversion process.

• Click on the ‘Create Workflow’ button.
• Name your workflow (e.g., ‘This Automation Turns Your Leads into Customers’).
• Choose a folder for organization.

Once you have set these parameters, click on the ‘Create’ button to finalize your workflow setup. This workflow will serve as the backbone for automating your lead management.

3. Setting Up the Trigger in Pabbly Connect

The next step involves setting up a trigger that will initiate the automation process. Select Google Ads as your trigger application in Pabbly Connect. This is where you will capture new leads generated from your Google Ads campaigns.

Choose the event ‘New Lead Form Entry’ to specify the exact moment a new lead is captured. After selecting this event, click on the ‘Connect’ button to establish a connection with your Google Ads account.

Once connected, you will receive a Webhook URL from Pabbly Connect. This URL needs to be integrated into your Google Ads account to enable data transfer. Copy this URL and proceed to your Google Ads account to set up the Webhook integration.

4. Configuring Google Ads for Webhook Integration

In your Google Ads account, navigate to the lead form section and select the form you want to use. Look for the option to set up lead delivery and choose ‘Webhook Integration’. Here, you will paste the Webhook URL you copied from Pabbly Connect.

• Add your business name and required fields in the lead form.
• Select the Webhook URL option for lead delivery.
• Test the integration by sending dummy data.

After completing these steps, send a test lead from your Google Ads form. This will confirm that the integration is working correctly and that Pabbly Connect is receiving the lead data.

5. Generating and Sending Emails via Gmail

Now that your trigger is set up and tested, it’s time to create an action step to send personalized emails to your leads. In Pabbly Connect, select Gmail as your action application and choose the event ‘Send Email’.

Connect your Gmail account by clicking on the ‘Connect’ button. After establishing the connection, configure the email details, including the sender name, recipient email address, subject, and content. Use the data mapped from the lead form to personalize the email.

Finally, click on the ‘Save and Send Test Request’ button to send a test email. Once you confirm that the email has been successfully sent, your automation is complete. You can now watch your leads turn into customers with the help of Pabbly Connect.

Conclusion

In conclusion, using Pabbly Connect to automate your lead conversion process is a game-changer for any business. By integrating Google Ads and Gmail, you can efficiently turn leads into paying customers through personalized email communication. Start automating today to enhance your business efficiency!