This Automation Sends Google Ads Leads Straight to CRM

Learn how to seamlessly integrate Google Ads leads into Salesforce using Pabbly Connect. Follow this detailed step-by-step tutorial for automation. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To begin automating the process of sending Google Ads leads to Salesforce, you must first access Pabbly Connect. Open a new browser tab and visit pav.com/connect. This will take you to the Pabbly Connect landing page where you can sign up for a free account, which includes 100 free tasks per month.

If you already have an account, simply sign in. Once logged in, you will see various Pabbly applications. Click on the ‘Access Now’ button for Pabbly Connect to proceed to the dashboard where you can create your automation workflows.

2. Creating a Workflow in Pabbly Connect

After accessing the Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button. For this automation, select the new beta method version. Name your workflow something descriptive, like ‘Send Google Ads Lead Straight to CRM’. Choose a folder for your workflow and click the ‘Create’ button.

• Select ‘Google Ads’ as the trigger application.
• Choose the event ‘New Lead Form Entry’ for the trigger.
• Click the ‘Connect’ button to generate the webhook URL.

Once the webhook URL is generated, copy it as you will need it to link Google Ads with Pabbly Connect. This setup will allow Pabbly Connect to capture new leads generated through your Google Ads campaigns.

3. Linking Google Ads to Pabbly Connect

With the webhook URL copied, navigate to your Google Ads account and find the lead generation form you are using. Scroll down to the lead delivery options where you will see the webhook field. Paste the webhook URL you copied earlier into this field.

• Remove everything up to the first slash in the webhook URL to set your key.
• Click on ‘Send Test Data’ to verify the connection.
• Check Pabbly Connect to confirm that the test data has been received.

Once the test data is successfully sent and received by Pabbly Connect, you will see the lead information captured, which includes the dummy phone number and email. This confirms that your Google Ads is now connected to Pabbly Connect.

4. Setting Up Salesforce in Pabbly Connect

Now that Google Ads is integrated with Pabbly Connect, the next step is to send this data to Salesforce. In your workflow, add an action step and select Salesforce as the action application. The event for this action will be ‘Create Contact’. Click the ‘Connect’ button to proceed.

If you have an existing connection, you can select it; otherwise, click on ‘Connect with Salesforce’. You will be prompted to allow permissions for your Salesforce account. Click ‘Allow’ to grant access, ensuring that your data remains secure while using Pabbly Connect.

5. Mapping Data from Google Ads to Salesforce

After establishing the connection with Salesforce, you will need to map the lead data to the corresponding fields in Salesforce. This includes first name, last name, email, and phone number. Click on each field and select the corresponding data from the previous step in Pabbly Connect.

Map the first name from the Google Ads lead data. Map the last name, email address, and phone number similarly. Add a title like ‘Google Ads Leads’ for reference.

After mapping the necessary fields, click on the ‘Save and Send Test Request’ button. You should receive a confirmation response, indicating that the lead has been successfully created as a contact in Salesforce. Refresh your Salesforce contacts page to verify that the new contact appears, marking the successful integration of Google Ads leads through Pabbly Connect.

Conclusion

In this tutorial, we detailed how to automate the process of sending Google Ads leads directly to Salesforce using Pabbly Connect. By following these steps, you can streamline your lead management process and save valuable time.