Send Google Ads Leads to Apollo.io Automatically

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Leads

To start sending Google Ads leads to Apollo.io automatically, you first need to set up Pabbly Connect. If you are a new user, open a new tab and search for pabbl.com/connect. Click on the “Sign Up for Free” option in the top right corner to create your account. This allows you to use the free trial of Pabbly Connect, enabling you to add up to 100 Google Ads leads to Apollo.io at no cost.

Once you have signed up, log into your Pabbly Connect account. You will be directed to the workflow builder, which is essential for creating your automation. The workflow consists of triggers and actions, which are vital for the integration process.

2. Creating a Trigger for Google Ads in Pabbly Connect

The next step in using Pabbly Connect is to create a trigger for Google Ads. Click on the “Add Trigger” button in your workflow. For the application, select “Google Ads” and for the event, choose “New Lead Form Entry”. After this, click on “Connect” to establish the connection.

• Copy the webhook URL provided by Pabbly Connect.
• Open your Google Ads campaign and ensure a lead form is added.
• In the lead form settings, paste the copied webhook URL under the lead delivery option.

After pasting the URL, enter a key of your choice and click on “Send Test Data”. This will allow Pabbly Connect to capture the test data, which will include essential lead details such as name, email, and phone number.

3. Setting Up Action to Create a Contact in Apollo.io

Once the trigger is set, the next step is to create an action in Pabbly Connect to send the lead data to Apollo.io. Click on “Add New Action Step” and search for “Apollo.io”. Select it and choose the event “Create Contact”. Click on “Connect” to link your Apollo.io account.

If you have an existing connection, select it. Otherwise, click on “Add a New Connection” to enter your API key. To get this key, log into your Apollo.io account. Navigate to “Admin Settings” and then to “Integrations” to find the API key section. Create a new key, name it, and select the appropriate APIs before copying it back to Pabbly Connect.

After establishing the connection, map the lead details from Google Ads to the respective fields in Apollo.io. This involves selecting the fields like first name, last name, and organization name from the test data captured earlier. This dynamic mapping ensures that each new lead is accurately added to Apollo.io.

4. Testing the Automation in Pabbly Connect

After mapping all required fields, click on the “Save and Send Test Request” button in Pabbly Connect. This action will send a test lead to Apollo.io, allowing you to verify if the integration works correctly. You should see a confirmation message indicating that a new contact has been created in Apollo.io.

To check if the lead was added successfully, go back to your Apollo.io account and navigate to the “People” section. You should see the newly created contact listed there with all the details filled in, confirming that the automation is functioning as intended.

This automation runs in the background, meaning you won’t have to manually send leads again. Every new Google Ads lead will automatically be added to Apollo.io, streamlining your workflow significantly.

5. Conclusion: Automate Your Google Ads Leads with Pabbly Connect

In conclusion, using Pabbly Connect to automate sending Google Ads leads to Apollo.io is a straightforward process. By following the steps outlined, you can set up this integration effectively, saving time and reducing manual effort. This automation ensures that your leads are captured and organized seamlessly in Apollo.io.

Try this powerful automation today and enhance your lead management process without the hassle of manual entry. With Pabbly Connect, you can focus on growing your business while the integration takes care of your leads automatically.