Recover Lost Sales from Shopping Cart Abandonment Using Pabbly Connect

Learn how to recover lost sales from shopping cart abandonment using Pabbly Connect to integrate Gmail and ThriveCart effectively. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Understanding Cart Abandonment and Its Impact

Cart abandonment occurs when a customer adds products to their cart but leaves without completing the purchase. This can happen for various reasons, such as distractions or urgent matters. Using Pabbly Connect, you can automate the process of reminding customers about their abandoned carts, helping you recover lost sales.

To effectively combat cart abandonment, it’s essential to understand its implications:

• Increased loss of potential revenue.
• Lower customer retention rates.
• Negative impact on brand reputation.

By addressing cart abandonment through Pabbly Connect, you can enhance customer engagement and increase sales conversions.

2. Setting Up Pabbly Connect for Cart Recovery

To set up the automation for cart recovery, begin by accessing Pabbly Connect. Go to the dashboard by visiting Pabbly.com/connect and create an account if you haven’t already. Once logged in, click on the ‘Create Workflow’ button to start the process.

Name your workflow appropriately, such as ‘Recover Abandoned Carts Automation,’ and click on the ‘Create’ button. This will lead you to the workflow page where you can set up triggers and actions. The trigger for this automation will be the cart abandonment event from ThriveCart, while the action will be sending an email via Gmail.

3. Configuring the ThriveCart Trigger in Pabbly Connect

In the workflow settings, select ThriveCart as the trigger application. Choose the trigger event labeled ‘Cart Abandoned.’ This event will activate when a customer enters their email on the cart page but fails to complete the purchase. Click on ‘Connect’ to establish a connection with ThriveCart. using Pabbly Connect

To connect, you will need the API token from your ThriveCart account. Navigate to the ThriveCart dashboard, go to the settings, and find the API and Webhooks section. Generate a new API key, name it (e.g., ‘Abandon Cart’), and copy the key into Pabbly Connect. After saving, select the product for which you want to set up the automation.

4. Sending Email Notifications via Gmail

After setting up the trigger, it’s time to configure the action to send an email notification using Gmail. Select Gmail as the action application and choose the ‘Send Email’ action event. Connect your Gmail account by following the prompts to provide necessary permissions. using Pabbly Connect

In the email configuration, you will map the recipient’s email address from the ThriveCart trigger data. Personalize the email subject and content to encourage customers to return to their cart. For example, use a subject line like ‘Your Product is Waiting for You in Your Shopping Cart’ and include a message with a link back to the checkout page.

5. Testing and Activating the Workflow

Once the email configuration is complete, it’s crucial to test the automation. Perform a test submission by simulating a cart abandonment scenario. Wait for approximately 15 minutes to allow the webhook to trigger and capture the abandonment data.

After confirming that the email is sent as expected, activate the workflow. This will ensure that every time a customer abandons their cart, they will receive a reminder email automatically. This setup allows for seamless recovery of lost sales through the effective use of Pabbly Connect.

Conclusion

Using Pabbly Connect to integrate Gmail and ThriveCart provides a powerful solution for recovering lost sales due to cart abandonment. By automating email reminders, you can enhance customer engagement and significantly improve conversion rates.