Recover Abandoned Carts on Shopify Using Pabbly Connect and WhatsApp

Learn how to recover abandoned carts on Shopify by sending WhatsApp messages using Pabbly Connect. Step-by-step tutorial with coupon code integration. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Shopify Integration

To recover abandoned carts on Shopify, you need to set up Pabbly Connect, which acts as the automation platform connecting Shopify with WhatsApp. Begin by visiting the Pabbly Connect dashboard, which you can access by creating a free account at Pabbly.com/connect.

Once logged in, click on the ‘Create Workflow’ button to start a new automation. Name your workflow something descriptive, such as ‘Recover Abandoned Carts of Shopify.’ This step is crucial as it allows you to track your automation easily. After naming, click on the ‘Create’ button to proceed.

2. Configuring Shopify as the Trigger in Pabbly Connect

The next step is to configure Shopify as the trigger application within Pabbly Connect. In the trigger setup, select Shopify from the application list and choose the ‘New Abandoned Checkout’ event. This ensures that the workflow triggers every time a customer abandons their cart.

• Select Shopify as the trigger application.
• Choose ‘New Abandoned Checkout’ as the trigger event.
• Connect your Shopify account by providing the required API credentials.

After selecting the trigger event, click on the ‘Connect’ button. You will need to provide your Shopify store’s subdomain and the API password to establish the connection. This setup allows Pabbly Connect to monitor your Shopify store for any abandoned carts.

3. Testing the Abandon Cart Trigger in Pabbly Connect

Now that Shopify is configured as the trigger, it’s time to test the setup. To do this, manually abandon a cart in your Shopify store. Add a product to the cart, proceed to checkout, and then exit the page without completing the purchase.

After abandoning the cart, return to Pabbly Connect and click on the ‘Save and Send Test Request’ button. This action will capture the data of the abandoned cart, including the customer’s email and WhatsApp number. You can verify the data received in the response section of Pabbly Connect.

4. Creating Coupon Codes for Abandoned Carts

To incentivize customers to complete their purchases, you’ll want to create coupon codes. In this step, use Pabbly Connect to format the date of the abandoned cart into a coupon code. Select the ‘Date Time Formatter’ action and choose the ‘Format Date Only’ option.

• Map the date from the abandoned cart data.
• Select the desired date format.
• Convert the date to a timestamp for use as a coupon code.

This timestamp will serve as a unique identifier for the coupon code you will create in Shopify. Next, connect Shopify again in Pabbly Connect, but this time select the ‘Create Discount’ action to generate the coupon code.

5. Sending WhatsApp Messages with Coupon Codes

Finally, to recover the abandoned cart, set up the WhatsApp integration in Pabbly Connect. Choose the WhatsApp Cloud API as your action application and select the ‘Send Template Message’ event. This allows you to send a predefined message to the customer.

Map the WhatsApp number from the abandoned cart data to the recipient field. Fill in the body fields with the customer’s name, product name, abandoned cart link, and the generated coupon code. Once everything is mapped, click on ‘Save and Send Test Request’ to send the message.

This automation ensures that every time a cart is abandoned, the customer receives a WhatsApp message with a coupon code, encouraging them to complete their purchase. With Pabbly Connect, you can streamline this process without any manual intervention.

Conclusion

Using Pabbly Connect, you can effectively recover abandoned carts on Shopify by sending automated WhatsApp messages with coupon codes. This integration not only saves time but also enhances customer engagement and increases conversion rates.