Real-Time Google Ads Lead Automation for Businesses

Learn how to automate Google Ads leads in real-time using Pabbly Connect. Step-by-step tutorial to streamline your lead management process. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Lead Automation

To start automating Google Ads leads, first access Pabbly Connect by searching for it in your browser. This powerful automation platform allows you to integrate various applications seamlessly. On the Pabbly Connect homepage, you will see options to sign in or sign up for free.

If you are a new user, click on ‘Sign Up Free’ to create an account and explore the capabilities of Pabbly Connect. Existing users can simply sign in to continue. Once logged in, navigate to the dashboard where you can access all applications, including the vital Pabbly Connect integration tool.

2. Creating a Workflow in Pabbly Connect

To create a new workflow in Pabbly Connect, click on the ‘Create Workflow’ button. You will be prompted to give your workflow a name. For this tutorial, name it ‘Real-Time Google Ads Lead Automation for Businesses’. This will help you identify the workflow later.

• Select the Beta version for a modern interface.
• Choose a folder for your workflow, such as ‘Automations’.
• Click on the ‘Create’ button to proceed.

After creating the workflow, you will see two main components: Trigger and Action. The Trigger is what starts the automation process, and the Action is what happens as a result. In this case, the trigger will be set to Google Ads.

3. Setting Up Google Ads as the Trigger in Pabbly Connect

To set Google Ads as your trigger, select it from the list of applications in Pabbly Connect. Choose the event as ‘New Lead Form Entry’. This means that whenever a new lead is generated through Google Ads, it will trigger the workflow.

Next, click on the ‘Connect’ button. You will receive a webhook URL that needs to be integrated into your Google Ads account. Copy this URL and proceed to your Google Ads account where you will set up the webhook in your lead form settings.

• Navigate to your lead form in Google Ads.
• Select the option for ‘Lead Delivery’.
• Paste the copied webhook URL into the designated field.

After configuring the webhook, test it by sending a test lead from Google Ads to ensure that the connection with Pabbly Connect is successful.

4. Adding Google Sheets as the Action Step

Now that your trigger is set, it’s time to add the action step. In Pabbly Connect, select Google Sheets as your action application. Choose the event ‘Add a New Row’. This action will allow the details of the new lead to be automatically added to a specified Google Sheet.

Click on ‘Connect’ to link your Google Sheets account with Pabbly Connect. If your account is not already connected, you will be prompted to sign in and grant the necessary permissions. Once connected, select the specific spreadsheet and the sheet where the lead data will be stored.

Map the fields from the trigger to the corresponding columns in Google Sheets. Ensure all required fields are correctly matched. Click on ‘Save & Send Test Request’ to verify the setup.

If everything is set up correctly, you will see a new row added to your Google Sheet with the test lead details, confirming that Pabbly Connect is successfully automating your lead data management.

5. Finalizing Your Google Ads Lead Automation

After testing your action step, your automation is almost complete. Review the entire workflow in Pabbly Connect to ensure all steps are set up correctly. You can now enable the workflow to start receiving leads in real-time.

With this automation, every time a new lead is generated through Google Ads, their details will be automatically added to your Google Sheets without any manual effort. This not only saves time but also keeps your lead data organized and secure.

In summary, you have successfully set up a real-time Google Ads lead automation using Pabbly Connect. This integration allows for efficient lead management and ensures that you never miss a lead from your advertising efforts.

Conclusion

In conclusion, using Pabbly Connect for real-time Google Ads lead automation streamlines your lead management process. By following these steps, you can ensure that your leads are automatically captured and organized in Google Sheets, enhancing your business efficiency.