Integrating Instagram Lead Ads with Mailer Cloud Using Pabbly Connect

Learn how to automate the process of adding Mailer Cloud subscribers from Instagram Lead Ads using Pabbly Connect. Step-by-step tutorial included. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start the integration process, first, access Pabbly Connect by visiting its official website. Once there, you can sign in to your existing account or create a new one if you’re a first-time user.

After signing in, you’ll be greeted with the Pabbly Connect dashboard. This is where you can create workflows that automate tasks between various applications. For this tutorial, we will create a workflow that connects Instagram Lead Ads with Mailer Cloud.

2. Creating a Workflow in Pabbly Connect

To create a new workflow in Pabbly Connect, click on the ‘Create Workflow’ button located in the top right corner of the dashboard. A dialog box will appear prompting you to name your workflow and select a folder for organization.

• Name your workflow: ‘Create Mailer Cloud Subscriber for Instagram Lead Ads’.
• Select a folder, for example, ‘Instagram Automations’.

After entering the details, click on the ‘Create’ button to finalize your workflow. This will set the stage for configuring the trigger and action steps needed for automation.

3. Setting Up the Trigger in Pabbly Connect

In this step, we will set up the trigger for our workflow in Pabbly Connect. The trigger will be based on new leads generated from Instagram Lead Ads. Select ‘Instagram Lead Ads’ as the trigger application and choose the event ‘New Lead Instant’.

Click on the ‘Connect’ button to establish a connection between Instagram Lead Ads and Pabbly Connect. You will need to log into your Instagram and Facebook accounts to authorize this connection. Once authorized, you will select the appropriate Facebook page linked to your Instagram account and the lead generation form you wish to use.

4. Testing the Trigger Connection in Pabbly Connect

After setting up the trigger, it’s essential to test the connection to ensure everything is working properly. Generate a test lead using Meta’s lead ad assisting tool, selecting the correct page and form.

• Fill in the test lead details including first name, last name, email, and phone number.
• Submit the form to create a test lead.

Check back in Pabbly Connect to see if the test lead data has been captured successfully. If the data appears in the workflow, your trigger setup is complete, and you can proceed to the action step.

5. Setting Up the Action in Pabbly Connect

The final step is to set up the action that will occur when a new lead is generated. For this, select ‘Mailer Cloud’ as the action application and choose the event ‘Create/Update a Subscriber’. using Pabbly Connect

Connect to Mailer Cloud by entering your API key, which you can find in your Mailer Cloud account under the API settings. After connecting, select the list where the new subscribers will be added, such as ‘Instagram Leads’. Map the necessary fields from the previous step to ensure the correct data is transferred.

Conclusion

In this tutorial, we explored how to automate the process of adding Mailer Cloud subscribers from Instagram Lead Ads using Pabbly Connect. This integration saves time and ensures no leads are missed, allowing you to focus on your business growth.