Integrating Google Lead Ads with HubSpot CRM Using Pabbly Connect

Learn how to integrate Google Lead Ads with HubSpot CRM automatically using Pabbly Connect. Follow this step-by-step tutorial for seamless lead management. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

Pabbly Connect is the automation platform that allows you to integrate Google Lead Ads with HubSpot CRM automatically. To start, navigate to Pabbly Connect by entering the URL Pabbly.com/connect in your browser. You can sign up for a new account or log in if you are an existing user.

Once logged in, you will see the dashboard of Pabbly Connect. This is where you will create your workflow to connect Google Lead Ads and HubSpot CRM. The first step is to click on the ‘Create Workflow’ button located at the top right corner of the dashboard.

2. Creating a New Workflow in Pabbly Connect

To set up the integration, you need to create a new workflow in Pabbly Connect. After clicking on ‘Create Workflow’, you will be prompted to name your workflow. For instance, you can name it ‘Leads from Google Lead Ads to HubSpot CRM Automatically’. This helps in identifying the workflow later.

• Click on ‘Create’ to proceed.
• Select the folder where you want to save your workflow.
• Choose the ‘Classic’ workflow builder for a familiar interface.

After creating the workflow, you will be taken to the workflow editor. Here, you will set up the trigger for your automation. The trigger will be Google Lead Ads, specifically the event when a new lead form entry is received.

3. Setting Up Google Lead Ads as Trigger

In this step, you will configure Google Lead Ads as the trigger application in Pabbly Connect. Select Google Lead Ads from the list of applications and choose the trigger event as ‘New Lead Form Entry’. This event will activate your workflow whenever a new lead is submitted through your Google Ads.

Next, you will receive a webhook URL from Pabbly Connect. This URL is crucial as it will be used to connect your Google Lead Ads account with Pabbly Connect. Copy this webhook URL and proceed to your Google Ads account to set up the integration.

4. Configuring Google Ads to Send Leads to Pabbly Connect

In your Google Ads account, navigate to the lead form section where you can manage your lead forms. Here, you will create a test lead form to test the integration. While setting up the form, you will find an option to add a webhook URL. Paste the webhook URL you copied from Pabbly Connect into this field.

After entering the webhook URL, you can set up the fields that you want to capture from the leads. Make sure to include fields such as name, email, and phone number. Once everything is set, you can submit a test lead to check if the integration works correctly.

5. Adding Leads to HubSpot CRM Automatically

Now that you have configured Google Lead Ads, it’s time to set up HubSpot CRM as the action application in your Pabbly Connect workflow. Select HubSpot as the action application and choose ‘Create Contact’ as the action event. This means that whenever a new lead is received from Google Lead Ads, a new contact will be created in HubSpot CRM.

In this step, you will need to map the fields from your Google Lead Ads to the corresponding fields in HubSpot. For instance, map the name field from Google Lead Ads to the contact name field in HubSpot. After mapping all necessary fields, click on ‘Save and Send Test Request’ to ensure everything is working correctly.

Once you receive a successful response, you can check your HubSpot CRM account to see if the new contact has been created. This confirms that your integration is working seamlessly, allowing you to manage leads more efficiently without manual effort.

Conclusion

Integrating Google Lead Ads with HubSpot CRM using Pabbly Connect streamlines your lead management process. This tutorial has guided you through the steps to set up this automation, ensuring that every new lead is captured and added to your CRM automatically. With this setup, you can focus on following up with leads promptly, improving your business efficiency.