Integrating Google Ads with Mailchimp for New Leads Automation

Learn how to integrate Google Ads with Mailchimp to automate new lead generation effectively using Pabbly Connect. Follow this step-by-step tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Setting Up Automation with Google Ads and Mailchimp

To automate the process of capturing new leads from Google Ads, we will use Pabbly Connect. This integration allows leads generated from Google Ads to automatically be added as subscribers in Mailchimp.

By doing this, you can engage with your leads quickly, ensuring no lead is missed. This automation streamlines your marketing process, making it more efficient.

2. Creating a Workflow in Pabbly Connect

To start, log into your Pabbly Connect account. Click on the ‘Create Workflow’ button located in the top right corner. Name your workflow something like ‘Google Ads to Mailchimp Leads’.

Next, select the folder where you want to save this workflow. You can create multiple folders to organize your workflows effectively.

• Click on ‘Create’ to proceed.
• Select your trigger application as Google Ads.
• Choose the trigger event as ‘New Lead Form Entry’.

After setting up the trigger, you will receive a webhook URL. This URL will be used to connect your Google Ads account with Pabbly Connect.

3. Configuring Google Ads for Lead Generation

Now, switch to your Google Ads account and navigate to the ‘Lead Forms’ section. Here, create a new lead form to capture leads. Enter your business name, and add fields such as name, phone number, email, and city.

For the lead delivery option, select ‘Webhook Integration’. Paste the webhook URL you copied from Pabbly Connect into the appropriate field. Set a key name, such as ‘test’, and click on ‘Send Test Data’ to verify the integration.

• Enter the required fields for the lead form.
• Ensure that the webhook URL is correctly entered.
• Click ‘Send Test Data’ to check if everything works.

Once you receive a successful response, it indicates that your Google Ads lead form is now connected to Pabbly Connect.

4. Adding Mailchimp Integration in Pabbly Connect

Next, in your Pabbly Connect workflow, select Mailchimp as the action application. Choose the action event as ‘Add New Member with Custom Fields’. This will allow you to add leads from Google Ads directly to your Mailchimp audience.

To connect your Mailchimp account, you will need to enter your API token and data center. To find your data center, check the URL of your Mailchimp account. It typically appears as a subdomain.

Generate a new API key in Mailchimp under the ‘Extras’ section. Paste the API token and data center into the Pabbly Connect fields. Select the audience list where you want to add the new member.

After entering all required details, save the changes to establish the connection.

5. Finalizing the Integration and Testing

Now that both Google Ads and Mailchimp are connected through Pabbly Connect, it’s time to map the data. This includes the email address, first name, last name, and phone number from the lead form.

Ensure that all required fields are filled correctly. You can test the integration by sending a test request. If successful, you will see a confirmation message.

Check your Mailchimp account to verify that the new lead has been added successfully. This confirms that your automation is working as intended.

Conclusion

In this tutorial, we explored how to integrate Google Ads with Mailchimp to automate the addition of new leads. By using Pabbly Connect, you can streamline your lead generation process effectively, ensuring that no potential customer is missed.